涉入、體驗、依戀影響關係之研究－以南投水里蛇窯陶藝文化園區為例

南華大學機構典藏系統 > 管理學院 > 旅遊管理學系(旅遊管理碩士班) > 博碩士論文-旅遊管理碩士班 > Item 987654321/22043

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题名:	涉入、體驗、依戀影響關係之研究－以南投水里蛇窯陶藝文化園區為例
其它题名:	Involvement, Experience, Attachment--A Case Study of Nantou Shui-Li Snake Kiln Ceramic Park
作者:	林映秀 Lin, Ying-hsiu
貢獻者:	旅遊事業管理學研究所沈進成 Ching-cheng Shen
关键词:	陶藝文化;涉入;體驗;依戀;蛇窯 Experience;Pottery Cultural;Involvement;Attachment;Snake kiln
日期:	2005
上传时间:	2015-07-28 13:43:14 (UTC+8)
摘要:	南投水里是以木材而發跡的小山城，更是台灣陶藝的中部代表，水里蛇窯創設至今已有七十多年的歷史，從傳統窯廠轉型成文化園區的過程，更為產業活化的範例，開創成為一種「觀光休閒產業」的經營型態。本研究以遊客遊憩涉入、遊客休閒體驗、及依戀為研究主題，並以南投水里蛇窯陶藝文化園區遊客為實證分析對象。本研究所發放問卷共計400份，回收後扣除無效問卷，有效問卷共計389份。採運用描述性統計法、信度分析法及線性方程式結構分析法來進行資料分析，研究結果發現：1.遊客涉入認知以象徵性意義為最高，遊客體驗認知以關聯體驗為最高，遊客依戀認知以意象依戀為最高。2.遊憩涉入對依戀有直接的影響效果，涉入也會透過體驗來影響依戀。3.影響涉入的重要因素依序分別為愉悅性涉入、中心性涉入、象徵性意義涉入及重要性之涉入。4.影響體驗的重要因素依序分別為感官體驗、思考體驗、情感體驗、關聯體驗及行動體驗。5.影響依戀的重要因素依序分別為場所依戀、活動依戀、意象依戀及產品依戀。　　Nantou shui-li, the little township is known for its timber and is the representation of middle Taiwan in pottery art. Shui-li Snake kiln has already been established for more than 70 years. Its transformation from a traditional kiln into the cultural area is an example of industrial activation, and creates a brand-new business style of recreation industry. This research focuses on the involvement, experience and attachment of tourists and is based on the analysis of the tourists who visit Nantou Shui-li Snake kiln pottery cultural area. The result of the research reveals five conclusions. Firstly, Research this visit with visitor rest is it enter to wade , visitor recreation experience mould group , and have a sentimental attachment for theme of studying, and throw cultural garden visitors of pottery art of the kiln of snake in water as the analytic target of the real example with the south. 400 sets of questionnaire were given out and 389 valid ones are collected after deducting the invalid questionnaires Data was analyzed by descriptive statistics, one degree of analytic approaches of letter and preface structure analytic approach of the linear equation. Five conclusions were derived. Firstly, symbolization meaning got the highest score in visitors’ realization, visitors attachment for realization impressional realization. 2. Visitors’ involvement directly affecting the attachment, involvement also affects visitors’ attachment via experiences. 3. Importance factors which affect involvement including symbolically involving, senility involving and delightful involving. 4. Important factors affecting experience are activity experience, relatively experience, speculative experience emotion experience and sensitivity experience. 5. Important factors that affecting attachment are attachment to activity, attachment to manufacture products, attachment to mental image and attachment to areas, places and site.
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