隨著網際網路的盛行，購物、二手拍賣、學習及遊戲和許多商業的行為正與網際網路來進行結合，使其成為一個新的商業行態，且逐漸成為一種趨勢，特別是利用網站來進行商業的活動有著快速增加的趨勢，其中又以消費者對消費者交易模式(Customer to Customer, C2C)，令使用者感到興趣，商品種類多樣化、交易金額趨低、進入門檻較容易，這些因素已經日漸的成為一個讓消費者喜愛的交易方式。特別是在業者在有效地利用廣告策略，在短短的時間之內使得線上的使用者快速的增加，將這一項商業行為在電子商務中佔領一個重要的地位。 本研究針對於國內拍賣網站及國內159所大專院校學生為調查對象，來進行拍賣網站的經營策略調查及研究，找尋拍賣網站上的經營策略及面臨的問題。在最後我們將這些問題歸納出來，提出相關建議。 Along with the widely prevailing of internet, combining with shopping、second-hand sale、learning and game, a new form of business is emerging and becoming a unstoppable trend. The commercial trading is growing fast in website market, among them, the Customer to Customer(C2C) mode have attracted most user’s interesting. The diversity of merchandise, low trading price and small entering threshold had becoming the important factors which entail the user’s interesting, especially after the number of users have increased rapidly during a short period of time by effective commercial advertisements, this commercial activity have already play a key role in Electronic Commerce. Our research study and investigate the manage strategy of auction website aiming at students from 159 domestic university and college as auctioneers, the problems and manage strategy from most auction website are studied and investigated by using the questionnaire and we summarize these problems and also provide the related suggestion.
