南華大學機構典藏系統:Item 987654321/22244
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    題名: 空軍嘉義基地軍士官對《吾愛吾家》月刊內容滿意度之研究
    其他題名: A READER'S SATISFACTION STUDY FOCUSED ON THE GROUP OF AIR FORCE PERSONNEL FOR THE MILITARY JOURNAL ＂LOVE & FAMILY＂ , AS CHIAYI BASE FOR EXAMPLE
    作者: 譚天福
    Tan, Tien-fu
    貢獻者: 出版事業管理研究所
    應立志
    Li-chin Ying
    關鍵詞: 月刊認知;閱讀行為;使用與滿足;顧客滿意
    Reading Behavior;Usage and Satisfaction;Customer's Satisfaction;the Cognition for Monthly Publication
    日期: 2005
    上傳時間: 2015-08-03 16:52:34 (UTC+8)
    摘要: 　　出版刊物的功能，必須在其傳播的理念、知識及資訊，能夠為閱讀群眾所接受，其出版目的方能達成。本研究主要在分析空軍嘉義基地軍士官對《吾愛吾家》月刊內容滿意度之探討，其目的為自市場需求--顧客的觀點切入，研究政治作戰宣傳刊物的閱讀行為；然而目前國內尚無類似研究，研究者希望以本研究拋磚引玉，提供國軍各類出版單位，日後做為企畫選題上之重要參考及建議。　　　本研究主要內容涵蓋閱讀行為、月刊認知、月刊內容滿意度及個人特徵基本資料等四個部分。因此，統計方法包含樣本結構分析、問卷描述性分析、因素分析、信度檢定、卡方檢定、T檢定與單因子變異數分析，以驗證各變項間之差異性及相關性。　　　研究結果發現，其差異性分析得知：空軍軍士官對閱讀行為、月刊認知、月刊內容滿意度三個研究構面分析，女性成員呈現顯著差異高於男性成員，已婚成員呈現顯著差異高於未婚成員；其相關性分析得知：空軍軍士官的月刊認知與月刊內容滿意度兩者間，達到極顯著正相關。
    　　The publication function must be accepted by readers in his idea, knowledge and information, and then it can work. This research mainly analyzes the satisfaction of Armed Force personnel with the journal of ＂Love& Family＂ for the purpose of the understanding of reading behavior about Political Warfare Publication in customers’ view. However, there are no such studies like this before in Taiwan, therefore I want to do this research for the provision of reference and suggestion for the journal editor to edit and plan in the future.　　　　This research mainly covers four parts of reading behavior, the cognition of the Monthly Publication, the satisfaction of content of the Monthly Publication and personal data. So, the statistic analysis includes sample structure analysis, description analysis, reliability analysis, factor analysis, chi-square test, T-test, single factor variable analysis and the verification about the variation and correlation among each variables.　　　We can conclude from the following dimensions, for airforce personnel, the behavior of reading, the cognition of the Monthly Publication, and the contents satisfaction of Monthly Publication. The outcome is that the satisfaction of the female readers for main questions is more obviously higher than the male readers; the satisfaction of married readers is more obviously higher than those unmarried readers. For airforce personnel, the cognitive satisfaction of the Monthly Publication and the contents satisfaction of Monthly Publication are prove to be highly positive related by the analysis results.
    顯示於類別:[文化創意事業管理學系] 博碩士論文-出版與文化事業管理研究所(停招)

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