租書這種經營型態被文昌出版社在民國五十二年引入台灣後，至今己有四十餘年，再經由時間的粹練，發展為成熟的市場。而租書店經營者如何能永續經營，提高消費者再購意願，便成為一項重要的課題。本研究以租書店為研究對象，探討滿意度、地方依附、地點便利三者對再購意願的影響。 本研究在三峽和嘉義兩個地區進行問卷調查，共回收有效樣本數二百五十份。運用Ｔ檢定、單因子變異數分析、多元迴歸進行統計分析。其研究結果如下：1.影響租書店消費者再購意願的變項有地方依賴、店員服務、地方認同。2.影響三峽地區租書店消費者再購意願的變項有地方依賴、店員服務。3.影響嘉義地區租書店消費者再購意願的變項有書籍狀況、店員服務、地方依賴、地方認同。其中書籍狀況和再購意願之間呈現負相關。4.當消費愈容易前往租書店進行消費者，對租書店在情感上的連結會愈強。 Book rental business was led into Taiwan by Wen-chang publishing company in 1963.From then on, it developed a mature market gradually. Due to this reason, publishing companies have to improve repurchase intention of consumers for competive advantage. This research studies the characteristics of Book rental stores, including their fundamental information such as their established years, employee numbers, and the factors, which are place attachment, location convenience and satisfaction for repurchase intention. The book rental stores are randomly selected for questionnary survey in Chiayi city and San-xia town and 250 questionnaires are returned. The hypotheses are tested in three sections, T-test, one-way ANOVA, and Multi-regression. The empirical evidence indicates as below:(1) Place dependent、Salesclerk service、place identity will affect repurchase intention(2) Place dependent、Salesclerk service will affect repurchase intention in San-xia section (3) Book condition、Salesclerk service、place dependent、place identity will affect repurchase intention in Chiayi section. Besides, repurchase intention is positively related to book condition.(4) The easier consumers reach the book rental stores, the stronger they connect in affection.
