中國時報與聯合報科學普及書類書評之研究

南華大學機構典藏系統 > 管理學院 > 文化創意事業管理學系 > 博碩士論文-出版與文化事業管理研究所(停招) > Item 987654321/22263

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題名:	中國時報與聯合報科學普及書類書評之研究
其他題名:	Research on popular science book reviews of the China Times and the United Daily News
作者:	嚴嘉雲 Yen, Chia-yun
貢獻者:	出版事業管理研究所廖又生 Yu-sheng Liao
關鍵詞:	科學傳播;科學普及書;科學普及;科普書書評 science prevalence;science popular book;science popular book review;science communication
日期:	2006
上傳時間:	2015-08-03 16:52:57 (UTC+8)
摘要:	臺灣目前為止刊期最久，也最具指標性意義的科學普及書類書評媒體為中國時報和聯合報，本研究之主要目的，就是在探討兩報科學普及書類書評的刊登時效和內容完整性，藉以呈現臺灣科學普及書類書評媒體的發展現況。研究的時間範圍包括兩報從開始定期刊登至2005年12月底的全數科學普及書類書評，共計386篇。　　　本研究乃採取內容分析法，針對書評刊登時效和內容完整性進行分析。刊登時效分析的進行方式，乃以月為單位，計算書籍出版時間與書評刊登時間的差距，藉以了解兩報刊登科普書書評的即時性；內容完整性分析的進行方式，乃採取威爾遜和畢蕭普運用文獻分析、問卷調查以及統計等方式所建立的科書書評標準進行內容評量。結果獲得以下結論：　1.就書評量而言：就書評篇數與書籍出版量的比例而言，兩報的科學普及書類書評量的所佔比例偏低，這顯示著臺灣目前仍需要更多的科學普及書類書評媒體。2.就書評的刊登時效而言：兩報的科學普及書類書評皆在書籍出版後的兩個月以上才見報，已經喪失書評是針對新出版書籍而寫作的意義。3.就書評的內容完整性而言：兩報無論在單篇書評的總平均得分和各單項內容分析標準的總平均達成率的表現皆低落，除此之外，從兩報各單項分析標準的歷年變化來看，都沒有明顯的成長趨勢，這顯示著兩報在低落的內容完整性表現之下，仍沒有加強書評內容完整性的意識。　　　綜言之，臺灣的科學普及書類書評無論在質與量方面都還有待加強的空間，兩報身為臺灣最具指標性意義的科學普及書類書評媒體，當力圖加強科學普及書類書評的時效性和內容完整性，以為後繼書評媒體的表率。　　The most lasting and significant publications for science popular book reviewing in Taiwan are the China Times and the United Daily News. Thus, the main purpose of this research is to explore the publishing prescription and the content integrality of the science popular book reviews of these two newspapers. It can represent the current situation of the publications of science popular book review in Taiwan. The total samples (book reviews) of our research are 386 and the sampling period is from which they have been published periodically to the end of December, 2005.　　　This research used Content Analysis method to analyze the publishing prescription and the content integrality of our samples. For the analysis of publishing prescription, we used each single month as one unit, and then to code the time difference between the publishing period of the book and the publishing period of its book review. This analysis was to explore the immediacy of two newspapers on book-reviews publishing. On the other hand, for the analysis of content integrality, we used Wilson's and Bishop's standard of children's book review, which was established by content analysis, questionnaire, and statistics, to analyze our samples. The conclusions are:　1. The quantity of science popular book reviews: In terms of the proportion of total number of book reviews and total titles of books, the low proportion of quantity of book reviews in two newspapers shows that we need more publications for science popular book reviewing in Taiwan.2. The publishing prescription of science popular book reviews: All science popular book reviews from two newspapers were published two month later after those books being published. This result did not match the assumption that book reviews should immediately be published for ＂new＂ books. 3. The content integrality of science popular book reviews: No matter in which newspaper, the average of total score and the average of reachable rate on single book review are low. In addition, there is no significant growing tendency over year on every single analytic standard of two newspapers. It implies that although the low average of standard of content integrality, the two newspapers don’t have the awareness of improving the content integrality of book reviewing.　　　In conclusion, the science popular book reviewing in Taiwan should be improved whether in its quality and quantity. On the other hand, as the two leading publications of science popular book reviewing in Taiwan, these two newspaper should put more efforts on improving publishing prescription and content integrality of book reviewing in order to be a adequate role model for other book-review publications in the future.
顯示於類別:	[文化創意事業管理學系] 博碩士論文-出版與文化事業管理研究所(停招)

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