| 摘要: | 本研究目的在探討高雄麗尊大酒店診斷項目、願景與策略，用平衡計分卡（BSC）建立願景與策略，協助麗尊提升績效，達永續經營目的。 本研究共發出問卷86份，回收69份，回收率為80﹪，問卷於95年2月9日對飯店內的經理級幹部與員工發放問卷，問卷內容共分為二部份，一、旅館業經營管理診斷與策略，分為六構面，1.公司的流程管理2.公司的經營3.財務狀況4.企業文化5.願景6.公司的績效，二、個人基本資料。採用對組織的重要程度與實際狀況，兩種情形，應用IPA分法進行診斷，自實際狀況內部流程、公司經營、財務面、企業文化變數萃取因數分數進而計算出新變數－企業診斷；自重要性顧客面、內部流程、財務面、企業文化變數萃取因數分數進而計算出新變數－BSC。願景、經營績效問項採因素分析萃取因數分數進而計算出變數願景、經營績效。Pearson 相關係數分析相關性。迴歸分析R2、F值、β估計值分析其正向影響。研究結果顯示麗尊大酒店，診斷與願景有互動關係、願景與BSC有互動關係。診斷對經營績效有正向影響、願景對經營績效有正向影響、BSC對經營績效有正向影響、診斷與願景交互作用對經營績效有正向影響、願景與BSC交互作用對經營績效有正向影響，全部R2大於0.75以上。相關分析有顯著差異(p<0.01)。
The purpose in our study is to probe into royal lees hotels of Kaohsjung diagnose project , vision and strategic, set up vision and strategic with BSC, help to abide by the performance of improving royal lees hotel ,reach the purpose of management forever. The research sends out 86 questionnaires , retrieve 69, the rate of recovery 80, questionnaire manager grades of cadre and staff are sent into royal lees hotels granted on February 9 1995, the content of the questionnaire is divided into two parts .In first , management diagnose of tourist industry , It is divided into six booms , 1 . The procedure management of the company 2. The management of the companys 3. Financial situation 4. Enterprise culture 5. Vision 6. The performance of the company.The second, personal basic materials. Important degree and real state of organizing, two kinds of situations are adopted, diagnosing with IPA analysis,actual state procedure , Company manage, financial affairs, corporate culture variable extract factor mark then calculate out the new variable -enterprise diagnosis,importancr financial perspective customer perspective internal perspective corporate culture perspective variable extract factor mark then calculate out the new variable-BSC, questionnaires of vision and managerial performance extract factor mark then calculate out the variable－vision and managerial performance with factor analysis , Pearson coefficient of correlation analyse dependence .Regression Analysis of R2;、F value、β regression coefficient（βestimated value） analyse their to influence of Turning towards. The result of study shows the royal lees hotels , diagnosis and vision there are correlation（dependence）, vision and BSC there are correlation（dependence）.Diagnose is having the Managerial Performance to influence、vision is having the Managerial Performance to influence、BSC is having the Managerial Performance to influence、Diagnose and vision are having the Managerial Performance to influence、vision and BSC are having the Managerial Performance to influence. all R2;is more than 0.75、correlation analysis show the difference (p<0.01 ). |
