涉入、體驗、依戀之影響關係研究—以鶯歌地區為例

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/22438

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Title:	涉入、體驗、依戀之影響關係研究—以鶯歌地區為例
Other Titles:	A Study on the relationship among Involvement, Experience, Attachment: A Case Study of Yingge
Authors:	朱家慧 Ju, Chia-hui
Contributors:	旅遊事業管理學研究所沈進成 Ching-cheng Shen
Keywords:	依戀;文化涉入;涉入;體驗 cultural involvement;attachment;experience;involvement
Date:	2006
Issue Date:	2015-08-04 13:49:56 (UTC+8)
Abstract:	鶯歌是台灣陶瓷發展歷史最悠久的地方之一，目前鶯歌的陶瓷產業也從過去的傳統產業，轉型為具有地方文化特色的觀光地區。但來到鶯歌進行觀光活動的遊客到底對陶瓷產業與文化瞭解多少？去過鶯歌之後是否對陶瓷文化更感興趣？鶯歌能夠提供給遊客的體驗又有哪些？對鶯歌有深入瞭解或有高度興趣的遊客是否對鶯歌地區產生更深一層的依戀關係？　　　本研究以休閒涉入、休閒體驗與地方依戀影響關係為主題，以鶯歌地區之遊客為實證調查對象，以問卷調查法蒐集所需實證資料。研究內容包括：（1）涉入程度高低對於體驗程度與場所依戀的差異（2）以結構方程式模型統計以及LISREL 軟體分析休閒涉入、體驗及依戀之影響關係（3）根據研究結果提出未來發展之建議。研究發現涉入正向影響體驗，體驗正向影響依戀，涉入也正向影響依戀。低涉入模式中，涉入正向影響體驗與依戀，而高涉入模式中，涉入只對體驗產生正向影響。　　Yingge is one of the oldest place developed the history of chinaware in Taiwan. Now the ceramic industry has turned into a local cultural tourist sight from a traditional industry. However, how much do the tourists appreciate the ceramic industry and culture? Would their interest in ceramic culture be further developed after visiting Yingge? What sorts of experience can Yingge provides to the tourists? Would the tourists with better understanding and highly interest in Yingge develop a deeper attachment with the sight?　　　The research is focused on involvement, experience and place attachment. The questioners are the tourists at Yingge. And the information is gathered by questionnaire. The research contends: (1) how the experience and the place attachment effected by the level of involvement. (2) calculate and analyze the relationship amount involvement, experience and attachment through Structure Equation Model and LISREL software.(3) suggest on future development based on the research result. The research reflects that involvement positively effects experience, experience positively effects involvement, and involvement positively effects attachment. In a low involvement model, involvement positively effects experience and attachment, whereas, in a high involvement model, involvement positively effects on experience only.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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