| 摘要: | 政府推出優惠利率房屋貸款後，國內不動產交易逐漸熱絡，而各加盟品牌房屋公司相繼成立，並且投入許多的人力及物力，不少經營者都會面對人員管理上的難題，而本研究探討房屋仲介人員對於工作投入、工作滿足及組織承諾的觀點，針對高雄地區知名加盟品牌房屋仲介人員進行問卷調查，共計有力霸房屋、中信房屋、住商不動產、永慶不動產等四家，採分層比例隨機抽樣方式進行，探究各變項間之差異性、相關性及影響性，以提出相關具體結論與建議，期能提供各管理階層作為參考，俾能有效提昇房屋仲介人員之工作績效。 本研究使用SPSS 10.0版統計軟體做為分析工具，而統計方法包括，描述性分析、因素分析、信度分析、差異性分析、相關分析及逐步多元迴歸分析，研究成果主要有下列三點：一、差異性：不同個人屬性房屋仲介人員對於工作投入、工作滿足及組織承諾均有部份顯著差異。 二、相關性：工作投入與工作滿足具極顯著正相關；工作投入與組織承諾具極顯著正相關；工作滿足與組織承諾具極顯著正相關。 三、影響性：（1）影響工作投入重要變項為工作滿足（2）影響工作滿足重要變項依序為組織承諾、工作投入與房仲業資歷（3）影響組織承諾重要變項為工作滿足。
After the government promote the preferential benefit rate house rate, domestic real estate transaction gradually increasing, and more alliance brand houses company are founded, investing a lot of human and physical resource, many managers face the difficulty on personnel management. This research discusses housing broker's viewpoint on job involvement, job satisfaction and organization commitment, which aims Kaohsiung district well-known alliance brand housing broker's to carry on the questionnaire survey, including Rebar real estate, Chinatrust real estate, Hbhousing real estate and Yungching real estate, picking the lamination proportion random sampling method to carry on, inquiring into each variable difference, the relevance and the influence, for proposing the relevantly concrete conclusion and suggestion, in order to provide each management social stratum to take the reference, and promote housing broker’s work achievements effectively. This research uses SPSS 10.0 edition statistics software for analyzes tool, and the statistical method includes, the description analysis, factor analysis, reliability analysis,the different analysis, the correlation analysis, and stepwise regression analysis, the research result mainly include three followings:1.difference:Different individual attribute housing brokers have the part differences on job involvement, job satisfaction and organization commitment.2.relevance: The job involvement and job satisfaction have extremely positive correlation; the job involvement and organization commitment have extremely positive correlation; the job satisfaction and organization commitment have extremely positive correlation.3.influence: (1)The factor of influence job involvement is job satisfaction(2)The fators of influence job satifaction are organization commitment、job involvement and work experience(3)The factor of organization commitment is job satisfaction. |
