隨著網路發達與科技進步，部落格已形成一種迅速發展的風潮，也是新型態的出版方式，並因為漸漸與商業結合，而有更多的關注與價值。這樣一個迅速更新的平台，不僅只是新的傳播方式，對於其意涵有進一步探究的必要性。本研究從出版趨勢研究的觀點出發，初探部落格的出版意義，推敲新型態出版的內涵。本研究採取參與觀察、描述性問卷及深度訪談的組合性質性研究方法，從多種管道取得與研究問題相關的資料，進行多方面比較、分析。 研究結果包括：部落格在功能上及結構上的意義；不同類型之部落格互動的差異情況，可幫助我們理解部落格的內容、價值、條件特徵，也可有助於將來有關於部落格在出版上的發展與應用。以及討論了其與其他數位出版的區別與連結的情況，認為部落格正式形成個人出版(self-publishing)形式，反映數位出版（digital publishing）的某些特徵。對於後續研究及實務應用提供一些建議。 With the developing of internet and improvement in technology, blog , a brand new type of publishing, has rapidly turned into a trend and gradually combined with commerce, while more attentions and values are therefore involved in it. Such a renewable platform is more than just an innovation in broadcasting, it contains deep meanings to be known. This research starts from the viewpoint of publishing trend which investigates the publishing meaning of blogs and finds out the signification of new-style publishing. It takes a composite study way containing participative observation, descriptive survey, and detailed interview to obtain the relative information through various channels to compare and analyze with different ways. The findings include: Blogs on its functional and structural significances. Interactions that difference from different situations, may help us to understand the blogs’ contents, values, conditions and characteristics., that may help blogs in the publishing development and the applications. This research also discusses blogs and other several publishing difference between the linked situation, thought blogs formed publishing (self-publishing) as personally, and reflects several certain publishing (digital publishing)characteristics. It also provides some suggestions regarding the following research and the practical applications.
