| 摘要: | 出版集團化建設是大陸近年來有關出版的重要政策之一，由於內容廣涉，影響層面大，引發了出版業高度的關注及討論。在兩岸出版業日益頻繁的交流背景下，為了能對中國出版業的發展歷程及現況有較清楚之理解及掌握，並期有助於兩岸之出版交流、後續之研究，故，引發了研究大陸出版集團相關評述見解之動機。為了對這項政策所關聯的各項議題內涵有較清楚的認知，本研究試著自大陸出版產業基本結構、發展趨勢、產業政策內涵著手進行探討，並從集團化轉制過程中，探討其理由、內容與策略，政府的作用與被期望產生的功能等，嘗試對其全貌、所衍生的問題有一較完整的探討。 本研究整合了「文獻研究」及「政策論證」為研究方法。在資蒐部分，於經過繁複提煉及系統化篩選過程後，析出了24項議題，並歸納在八大類、四大群組下，以形成議題研究架構；為了呈現這些議題評述觀點、推論條理及主張，操作工具選擇政策分析方法中的政策論證模式。據此，得到了以下的研究發現與結論：發現：從內容層面來說，集團組建面臨的最困難、最關鍵也最受重視者明顯緊扣「政府職能轉換」這項議題，此係所有討論之核心、前提及基礎；從論證形式來說，評述見解所表達或推論的模式多側重說明式與動機式。綜上，發現核心主張多強調政策之重要性、意義及功效，較少分析實踐之條件性及可行性。在研究之檢討方面，議題架構原先採用「等量齊觀」之分類方式，分析後發現部分議題廣涉，故在問題層級及分量上呈現難以一致現象，同時，在方法上的檢視，發現政策論證分析模式，有些操作上的限制。
Conglomeratization has been one of the most influential policies for the publishing industry in China in recent years. Due to its enormous and wide-spread influences, this policy has caused intensive concerns and discussions in the publishing industry. As the cross-strait culture exchange activities become more frequent, in order to obtain more knowledge about the development history and current structure of publishing industry in Mainland China, and to improve the cross-straits publishing exchange, this study is motivated to analyze commentaries and opinions related to the Conglomeratization policy in Mainland China. To have more thorough understanding about the content of each issue related to this policy, this study attempts to explore the basic infrastructures of Chinese publishing industry, the recent development trend, and the content of the industrial policies. This study also analyzes the process of conglomeratization and its rationales, contents and strategies, the role played by the government, and the expected functionality for each process, etc. This study attempts to implement a comprehensive investigation about the Conglomeratization policy and its consequences to the publishing industry in Mainland China. The research methods used in this study integrate the “document research” with the “policy argumentation” methodology. In the process of data gathering, after multiple and complicated extracts and systematized filtrations, 24 critical issues are selected and sorted into 8 categories and 4 groups to form the main research structure for this study. In order to present the commentary points, deductive methods and views of the issues, the study uses the policy argumentation model of the policy analysis method as the operating tool. The main findings and conclusions are summarized in the following. Main Findings: With respect to the content of Conglomeratization, the most difficult, most crucial and most emphasized things during conglomeratization are obviously highly related to the issue “the transformation of the functionality of the government”. This is the core, premise and foundation of all the discussions. Regarding the argumentation models, the expressive or assumptive models of commenting and opinions mostly emphasize on explaining the motivations. To sum up, the study finds that the core opinions stress the importance, meanings and effects of the policy more and analyze the conditions and practicability in practice less. Considering the review of the study, the categorizations were taken on pars for the issue structure originally. However, after analysis, we found parts of the issues extensive and thus it is difficult to present the accordance in the levels and quantities of questions. Meanwhile, after reviewing the methods, we found that the analysis models of the policy argumentation have some limitations in operation. |
