警察人員捐助非營利組織動機意願及影響之研究－以嘉義市警察局所屬為例

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Title:	警察人員捐助非營利組織動機意願及影響之研究－以嘉義市警察局所屬為例
Other Titles:	The Study on Effect and Intention of Law Enforcement Agent Contribution to NGO--A Case study of Chayi Police Bureau
Authors:	李泰榮 Lee, Ta-jung
Contributors:	非營利事業管理研究所傅篤誠 Duu-cheng Fuh
Keywords:	社區警政;責信度;關係行銷 community police;accountability;relationship marketing
Date:	2007
Issue Date:	2015-08-06 13:25:35 (UTC+8)
Abstract:	警察工作從威權、保守官僚，轉成為民服務的「社區警政」工作，警察之工作特性多為干涉、取締，常與民眾衝突紛爭，倘能用愛心來化解對立，當能使工作順遂推展，使社會更祥和安康。　　　本研究採取問卷調查之實證性研究，探討嘉義市警察局所屬對捐助非營利組織之動機意願及影響等因素，研究結果顯示：　　多數研究對象曾有捐款並參與志願性服務工作之經驗，且對是否願意參與及讓親友參與非營利組織，均以願意為最多；而影響捐助行為動機，捐助者最重視受捐助之組織或個人之「責信度」。　　　本研究發現及建議：　　受訪者每月捐款金額約在500元以下，運用活動設計或改善募款技巧，以提高捐款意願及金額。改善受訪者的工作內容，減少或降低超時服勤，或能增加參與志願服務意願；非營利組織可透過活動設計來增加或取得知識與技能，提高參與服務意願。　　　本研究另發現受訪者對志願服務參與意願僅44.2％，是以，可透過「關係行銷」方式來提高參與捐助意願。　　Since police work has been transformed from authority and bureaucracy into” community police “, it is characterized by interference; clampdown, and has often caused conflicts in many aspects. Police should endeavor themselves to managing confrontation, so that the police work can function well and make our society better.　　　This study based on an questionnaire research to deal with intension, motivation and other elements of contribution to NGO’s about the subordinate of Chayi Police Bureau. The result indicates：　　　Most of research targets have experienced participating voluntary work and contributions. The research targets are willing and will bring their relatives and friends to participate the campaign of any NGO. When donations are going to take place, the donators are highly concerned about organizational or personal accountability.　　　Findings and suggestions in this study：　　　The amount of donation of this survey is approximately under NT$ 500 per donation. Improving the design and campaign of activities could raise the intension of donations.　　　Adjustment of work contents and decrease work hours to the research targets could increase the intension to voluntaries.　　　Acquiring knowledge and techniques through activities design, NGO could also raise aspirations of devotion to voluntaries. Another finding in this research is that only 44.2% of survey target have intentions to participate NGO voluntaries. Therefore, relationship marketing can be used to enhance the intension of voluntaries.
Appears in Collections:	[Department of Business Administration, Master/Ph.D Program in Management Sciences] Disserations and Theses(M. A. Program in Nonprofit Organization Management)

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