| 摘要: | 近年來，由於經濟與科技不斷成長與進步，社會結構的改變，女性意識抬頭，女性在社會、經濟等方面的影響力已不容忽視，越來越多女性擁有獨立自主的機會和空間也有能力出外旅遊，使得女性成為為旅遊市場中新興的一群。 因此，本研究主要以女性為主軸，並結合「後現代旅遊體驗」與「女性主義」的觀點，視女性為獨立的個體，強調其主體性，且認為每一個體在從事旅遊時所產產生的體驗是不盡相同，因每個旅遊者會因本身的內心需求與客觀環境的影響，產生不一樣的體驗，因此本研究除關心女性旅客的體驗，也重視她們想要的旅遊體驗。 本研究利用三角交叉檢視法的觀點，進行三階段的研究。第一與第二階段採用內省法、記憶法，針對曾經出國兩次以上的女性進行研究；第三階段則利用參與觀察法，藉由實際參與觀察女性旅客的旅客的行為與旅遊體驗外，同時也驗證先前的研究結果，共有37位女性、11位男性分別加入不同階段的研究。最後，綜合三階段所收集之資料進行分析。 結果發現，女性從事旅遊活動，是為了擺脫父權社會所加諸於女性身上不公平的對待，解脫平日生活的束縛，期待自由的感覺，並透過旅遊發現自我、獲得成長。換言之，旅遊對女性而言，不僅僅只是讓她們遠離日常生活的壓力來源，也是她們求知、體驗不同生活、發現自我，提升內在的方式。同時，在旅途中，女性遇到的人事物，無論是同行的同伴、領隊、導遊、當地居民、文化差異或旅遊地之環境氛圍等，都將牽動女性旅程中的情緒變化與體驗。
Recent economic growth and technological development have caused social changes and raised the consciousness of women. The result has been a growing social and economic influence of females. More and more women now have the opportunity to live independently, including traveling independently. Consequently, female tourists have emerged as a new and important segment in the tourism market. Based on the perspectives of post-modernism and feminism, the study thus explored the experiences of female tourists viewing females as independent individuals. To clarify its focus of female subjectivity, the study also considered the differences among the experiences of individual tourists resulting from different internal needs and objective environment impacts. For this reason, the study not only examined the experiences female tourists actually have, but also the experiences they desire. The study was conducted through three stages using the triangulation research method. Two methods of Guided Introspection and Memory-Work were applied for the first and second stages to investigate women who have traveled abroad more than twice; the third stage utilized participant observation to observe the actual behavior and traveling experiences of female tourists. The results of the previous two stages were also verified during the third stage. Thirty-seven females and eleven males were involved in the different stages of the research. Finally, synthesized data was gathered from the three research stages and analyzed. The result of this study showed that, by traveling, women somehow try to eliminate patriarchy, throw off constraint in daily life, look forward to freedom, find themselves, and broaden their world views. In other words, for females, travel not only helps relieve daily life pressures, but also is a way to gain knowledge, experience different things, understand themselves, and build confidence. Meanwhile, all of the elements encountered during travel, including the travel partners, tour guides, local residents, and the local culture and environment, may also affect the emotions and experiences of female tourists. |
