由於養生與旅遊的盛行，健康、養生及旅遊的整合發展，益顯其重要性。本研究以養生休閒健康民宿為研究對象，分析顧客參與動機、阻礙、滿意度、承諾與效益影響關係，並以台東縣常安養生民宿為實證研究對象，透過問卷調查，獲得以下結果：1. 參與動機以排毒及預防生病最強；產品及服務期望依序為空氣、定禪、民宿主人親切接待、養生飲食及飲食步驟；產品及服務滿意度依序為空氣、養生飲食、靈芝茶、民宿主人親切接待、飲食步驟及動禪；參與阻礙以家庭因素及個人偏好程度較高；參與效益為增進身體健康、增加抗體與延緩老化。2.透過因素分析萃取出主要因素構面，參與動機為預防生病及休閒；產品與服務為健康旅遊、健康活動、養生飲食、健康環境與健康產品；參與效益為健康與自信。3.經過徑路分析，預防生病與健康活動對承諾有正面影響；個人阻礙對承諾有負面影響；預防生病與健康活動會產生健康效益；預防生病與健康旅遊會產生自信效益。 Due to the prevalence of preserving health and tourism, it is much important to integrate preserving health with tourism. The focus of analyses presented in this report is on the relationship among participative motivation, constraints, satisfaction, commitments and benefits for preserving health B & B. The questionnaire is adopted as the research method in CharnAn Health Home Stay, Taitung County. The major findings of this research are as follows: 1. The most important participative motivation is body detoxification and preventive illness. In products and service expectation, consumers focus on air, concentration zen, host’s friendly attitude etc. In products and satisfaction, consumers focus on air, preserving diet and Ling-Zhi tea etc. In participative constraints, it showed a highly degree of family and individual factors. Then healthy condition is for participative benefits. 2. The data analyzed by factor analysis is issued that preventive illness and leisure are noticeable in participative motivation. Healthy tour and activities, and preserving diet and so on are noticeable in products and service expectation. Health and confidence are noticeable in participative benefits. 3. By path analysis, preventive illness and healthy activities have positive effect on commitments, and cause healthy benefit. Individual constraint has a negative effect on commitments. Preventive illness and healthy tour will cause confident benefit.
