政府自民國九十年元月起全面實施週休二日制，隨著國民所得的提高，國人對於休閒生活日益重視，延伸而來的就是住宿需求市場的成長。 在有關過去各產業選址研究中，皆是從經營者的角度進行評估，其内容主要是探討選址的屬性、滿意度、提出適合的地點方案與開發政策。然而目前觀光市場已由生產者為導向的時代，演進至以消費者為導向的市場行銷時代，所以消費者的心理對於各種市場均會產生影響。故本研究目的站在旅館使用者之需求面觀點，以建立國際風景區旅館選址評估指標，並嘗試導入模糊邏輯模式(Fuzzy logic model)與模糊語意尺度(Fuzzy linguistic scale)之概念進行合理性且實務化旅館選址的模糊評估模式。本研究發現在旅館週遭環境構面下之「當地之氣候變化」及在旅館可使用之遊憩資源構面下之「景觀與文化之獨特性」兩項因素之權重乃高居第一、二位，而旅館對外交通便利性構面下之「旅館至旅遊景點之交通運輸的完善程度」因素權重則為第三順位。因此上述三項因素可做為決策者在進行風景區國際觀光旅館選址工作時之參考。 Based on the historical researches of site selection for an enterprise, the evaluation of its efficiency is always from the manager’s views. The main contents of the historical researches are to investigate the characteristics of site selection, the satisfaction of the base characteristics, and then propose the suitable site as well as the development policy. The marketing of current customer-oriented tourism market evolves from production-oriented market, and the psychology of the customer has to change. This study is aimed to stand at the viewpoint of the need aspect for the customer to establish the evaluated indicators of site selection for the international tourism hotel in a scenic area, and this paper also tried to add the concepts of fuzzy logic model and fuzzy linguistic scale into this research to conduct the reasonable and practical evaluations. The research discovers that the first and the second weighted indicators are the natural landscape particularity and the diversity of peripheral amusement/rest facility in order under the consideration of the available resources for the international tourism hotel. In addition, the completely level of transportation from the hotel to the airport, the rail station, the city center, and the scenic site is the third weighted indicator. These indicators proposed above can provide as the referenced factors to a decision maker in site-selection decision for an international tourism hotel in a scenic area.
