本研究旨在探討遊憩動機、目的地吸引力、知覺價值及幸福感等構面之文獻，建構此四者的結構關係模式，並以EMBA學生為研究對象，運用線性結構關係模式（AMOS）之統計分析進行模式驗證及修正。根據研究結果，修正後的模式適配度指標，χ2(104)＝143.835，p<.05，RMSEA＝0.05，GFI＝0.897，AGFI＝0.85，RMR＝0.05，結果顯示本模式有良好的適配度。 其次，根據模式，目的地吸引力與知覺價值之間存在顯著正向影響、遊憩動機與幸福感之間存在顯著正向影響、知覺價值與幸福感之間存在顯著正向影響。最後，並提出未來後續研究之相關建議，希望能讓本研究更有貢獻性。 The purpose of this study was to construct and examine the structural equation model between the variables of travel motivation, destination attraction, perceived value and subjective well-being. There were EMBA students as participats. Linear Structural Relationship （AMOS）was employed to examine the hypothesized model. According to this model, the goodness of fit statistics for this alternative model wereχ2(104)＝143.835, p<.05, RMSEA=0.05, GFI=0.897, AGFI=0.85, RMR=0.05. In addition, according to this model, destination attraction had positive effect on perceived value, travel motivation had positive effect on subjective well-being, perceived value had positive effect on subjective well-being. Also, the researchers made some suggestions for following research in the hope to make this study more contributive.
