| 摘要: | 人類因生活環境、經驗與認知不同而對於感知有不同的感受，而產品設計不能完全只偏重於實用性，亦應該要重視消費者對於產品之心理感受。在日常生活當中，大部分資訊接收來自於人類視覺，尤其色彩對於視覺意象佔有相當重要之主導地位。而且近年大量運用透明度之塑膠於產品的外形設計，因此色彩、透明度與意象感覺三者之間關係相當值得研究探討。本研究透過問卷調查進行量化統計，並且建構一套能快速預測色彩語意與色彩、透明度組合的自動化系統，運用多重內插法建立色彩、透明度與意象之關連性續輔以基因演算法進行目標意象之色彩與透明度組合搜尋，本研究採用冷水壺作為目標產品，並以意象實驗測試驗證其成效，研究結果如下： 1. 色相150°、180°、210°在高彩度、高明度時，其「柔和」語意不因透明度之不同而有差異。2. 明度比彩度在各透明度的「柔和」、「晶瑩」語意影響較為顯著，其語意值分布較廣。3. 在評價算式，可發現 值範圍設定會影響逆向搜尋結果，可適當調整 值範圍於[-0.5,1.5]，以活化語意空間之值域，讓搜尋結果符合目標意象的可能性增高。
Because of the different living environments, experiences, and cognitions, human has the corresponding perceptions with respect to them, and the product design cannot completely only stress the usability, but should put emphasis on the consumer psychological feeling. In our daily livings, most of information is received by our vision, especially color which predominates on vision image. Recently, the transparent plastic is generally applied to the form design of a product. Accordingly, it’s worth to investigate the relation among color, transparency, and its related image. The study carried quantification statistics out by questionnaire survey and built a set of automated system to rapidly predict color image by utilizing the multiple linear interpolation to establish the relationship among color, transparency, and image to search the goal image of the combination of color and transparency that is assisted by genetic algorithms. This study used a kettle to be the goal product, and test the effect by image experiments. The result showed as follows: 1. When Hue of 150°, 180°, and 210° is in higher Chroma and higher Brightness, the image of “soft” is no difference in different transparency.2. Brightness is more dominant in the effect of each transparency’s the meaning of “soft” and “sparkling” than Chroma, the image Brightness is widely distributed.3. In evaluation program, it showed that the setting of the range of k value would affect the result of reverse search, we can adjust the range of k value between [-0.5,1.5] to activate the range of value in meaning space and let the possibility raise that the result accord with goal image. |
