傳統蝙蝠圖紋是具有悠久歷史的藝術表現,並富有獨特的民族色彩。本研究目的在探討如何將蝙蝠圖紋,透過文化產品的設計模式,將其文化意涵轉換成產品設計,讓人們藉由文化產品重新認識傳統的蝙蝠文化,並還原蝙蝠原本在傳統裡所具有的涵義象徵,滿足人們內心趨福的心理需求。 就研究內容而言,主要的目的有四點:1.現有蝙蝠圖紋與產品之歸納整理;2.探求出具「中國風格」與「簡潔化」的蝙蝠圖案;3.「蝠」與「福」同音,採用蝙蝠代表祈福納吉的象徵,可彰顯產品的文化內涵;4.發展出可攜帶的電子科技產品,賦予「將福帶在身上」的象徵使其富有祈福寓意與實用價值。 經本研究調查分析發現,應用傳統蝙蝠圖紋作為文化創意產品之設計元素,可歸納出以下幾點:1.改變產品造形風格;2.增加產品競爭力;3.具中國風格之意象特質;4.兼具實用性與文化內涵。 The traditional bat texture has the long history artistic performance, and rich unique national characteristics. How does this research goal in discuss the bat texture, by the cultural product's design pattern, transforms its cultural meaning into the product design, get the people to know the traditional bat culture by the cultural product and restore, the bat originally implication symbol to original condition in the tradition, satisfies the people innermost feelings of the psychological demand trend to lucky. Speaking of the research content, the main goal has four points:1. Existing bat texture and product induction and reorganization. 2. Dig out "the Chinese style" and "Simplification" bat design. 3. "bat" and "the luck" with the same sound, uses bat represent to pray the luck symbol, may show the product the cultural connotation. 4. Develops the portable electronic technology product, entrusts with “the lucky belt on the body” the symbol causes it to pray richly the implication and the use value. After this research, diagnosis we found to apply tradition bat texture to be design of element of the cultural creativity product, may:1. Change product shape style. 2. Increases the product competitive power. 3. Entrusts with image of special characteristic of the Chinese style. 4. Gives both the usability and the cultural connotation.