西拉雅國家風景區曾文遊憩系統旅遊路網之研究

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Leisure and Environment Management) > Item 987654321/22958

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Title:	西拉雅國家風景區曾文遊憩系統旅遊路網之研究
Other Titles:	The Study of Tourism Network in the Zengwen Recreational System, Siraya National Scenic Area
Authors:	鄭君健 Cheng, Chun-chien
Contributors:	環境管理研究所趙家民 Chia-min Chao
Keywords:	旅遊路網;多目的地旅遊;社會網絡分析 tourism network;social network analysis;multi-destination tour
Date:	2007
Issue Date:	2015-08-07 15:14:55 (UTC+8)
Abstract:	本研究以西拉雅國家風景區曾文遊憩系統為觀光為目的之遊客為主要研究對象，並以西拉雅國家風景區曾文遊憩系統為研究基地。藉由社會網絡相關理論的互相結合而提出之遊憩路線規劃模式，依據社會網絡分析來研究多目的地旅遊選擇之行為影響，期能為日後進行遊憩路線安排及規劃時之重要參考依據。　　　研究結果顯示程度中心性部分，點36（曾文水庫大壩）、點23（梅嶺）與點42（情人公園）具遊憩地區核心點特質，點16（山芙蓉度假大酒店）與點1 4（鳥宮花園）宜設置旅遊資訊服務（起始點），點58（嘉義農場）與點13（曾文之眼）宜設置紀念品伴手禮販售（結束點）。親近中心性部分，點37(中正樓)、點23(梅領風景區)、點9（綠色隧道）、點36（曾文水庫大壩）與點58（嘉義農場）為遊程路線上重要的門點。中介性部分：點23（梅領風景區）、點36（曾文大壩水庫）、點42（情人公園）具強烈中介性特質。至密度部分，則呈現疏離狀況，代表許多的旅遊結點並未相連結，遊客選擇集中幾個地點。　　Taking Zengwen Recreational System of Siraya National Scenic Area as its research base, the research targets tourists who chose the system as their tour destination. Based on the consolidation of related theories of social network, it puts forward a planning mode of the tourist system. Through social network analysis, the behavioral influences of a multi-destination tourist system are researched upon. These efforts aim to provide an important reference for the implementation of tourist network setting and planning in the future.　　　In terms of degree centrality, the results of the research indicate that Tourist Spot 36(Zengwen Reservoir), Tourist Spot 23 (Meiling Scenic Area) and Tourist Spot 42(Lovers Park) feature as a hub for recreational activities of this Area. Tourist Spot 16 (Hibiscus Resort) and Tourist Spot 14(Bird’s Palace Park) make the ideal sites for tourist information service (Starting Point). Tourist Spot 58(Chiayi Farm) and Tourist Spot 13(The Eye of Zengwen) are the best sites for the setting up of gift and souvenir shops (Ending Point). In terms of closeness, Tourist Spot 37(Jhongjhen Building), Tourist Spot 23 (Meiling Scenic Area, Tourist Spot 9(Green Tunnel), Tourist Spot 36(Zengwen Reservoir) and Tourist Spot 58 (Chiayi Farm) are essential spots along the itinerary route. Betweenness centrality: Tourist Spot 23(Meiling Scenic Area), Tourist Spot 36(Zengwen Resevoir) and Tourist Spot 42(Lovers Park) show extremely strong feature of betweenness centrality. In regard to densities, the Area shows a somewhat scattered condition. It means much of the tourist correlation spots are not in fact linked. Tourists choose and concentrate on a few spots for tourism.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Leisure and Environment Management)

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