新文創廟宇劇場發展模式之初探—以彰雲嘉廟宇為例

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Title:	新文創廟宇劇場發展模式之初探—以彰雲嘉廟宇為例
Other Titles:	Reinventing Cultural and Creative Temple Theater: A Case Study of Chunghua, Yunlin, and Chiayi Region
Authors:	吳亮吟 Wu, Liang-Yin
Contributors:	文化創意事業管理學系文創行銷碩士班洪林伯 Lin-Bao Hung
Keywords:	古蹟再利用;導覽解說;文化行銷;環境劇場;文創歌仔戲 renovation of excavations;guide and interpret;cultural marketing;environmental theater;cultural and creative Taiwanese Opera
Date:	2015
Issue Date:	2015-08-24 11:56:11 (UTC+8)
Abstract:	近年來休閒旅遊風氣甚盛，其中文化觀光活動排名參觀古蹟類居第三名，而參觀藝文表演活動居第十四名，台灣獨特的廟宇文化及本土劇種歌仔戲，新型態的組合以架構在古蹟廟宇的豐厚場域條件及建築裝飾特色，發展台灣獨有的新文創廟宇劇場，對中南部古蹟廟宇及在地歌仔戲劇團新組合模式能否創造另類文化行銷。　　本研究旨在探討新文創廟宇劇場的模式，透由結合廟宇的彩繪題材，及現代數位科技、導覽解說、在地歌仔戲文化、空間錯置等交織出新文創廟宇劇場的可能模式。研究者針對此研究主題之相關領域的專業人士，採半結構式訪談，研究結果顯示：1. 場域體驗：以環境劇場形式的表演型態，對於遊客的遊賞印象會有深刻記憶，對於造訪廟宇會有較深層的文化情感連結。在體驗條件方面尚須考量場域空間容納量、遊賞動線及時間點的安排；搭配元素則須考量劇種劇目和彩繪題材的適切性。場域體驗利弊因有官方與民間孰主導配合之考量，而有不同規模或模式發展。2. 人才培育：歌仔戲劇種傳承應創造融合現代藝術、傳統文化、在地特色等元素之新文創舞台，藉此廣納新生代人才，並培養現代人以藝術觀點欣賞。古蹟導覽解說人才培育模式應創新加入各領域之文化交流，且發展融合演藝活動模式，創造收費型解說導覽，提升服務品質讓遊客再生回訪意願。3. 數位科技運用：自主性導覽不僅符合現代生活調性且能滿足自由背包客的探索，對於廟宇裝飾藝術與歌仔戲結合之藝文活動，應於事後善用數位科技繼續饕享造訪遊客。4. 資料庫建置：以廟宇劇場觀點來看彩繪題材資料庫系統建置，專家建議應善用畫師個人風評、廟宇神尊主要顯示文化意涵及核心價值，建立數位資料庫，如此才能廣泛應用於各層面。　　綜上所述，新文創廟宇劇場應是橫向跨領域連結，並善用科技工具，除了解說使之產生意義，更可以戲曲感動締造情感牽引，圖像符碼象徵以藝術觀點欣賞，則可形移優良傳統文化核心價值。　　In recent years, traveling in a leisure style is becoming more and more popular, cultural tourism is in the third of visiting the places of historic interests, however, visiting the acting show is in the fourteenth. In Taiwan, the special culture of the temple, the artic opera and the features of decoration in building are beneficial to developing the unique theatre of temple. It’s a creative cultural-marketing that combine the historic interests of temple with the artic opera in central and southern area.　　This study is aimed at the theme what is discussing the model for new theatre of temple. A possible model can be implemented, according to combining these elements what include the colorful decoration of temple, the digital technology, the guided expressing, the local cultural of artic opera, the misplaced place. The experts discuss with the professionals who know the relevant knowledge about this study, in a semi-open talking.1. The experience of the field: The type of performance with a emulation theatre can helps tourists make a profound impression, also, the tourists are able to make a deep emotions which can be linked with culture easily. However, the space of the accommodation, the tour route, the schedule should be taken into the consideration. At the same time, in terms of the mixed elements, kinds of the opera, pattern of the colorful decoration are also supposed to be considered. It can be developed in a various size by judging the benefit and harm of the experience.2. The training of the talents: The inheritance of artic opera is supposed to mix some elements, such as, the modern art, traditional cultural, the local characteristic. The aim of doing this is to recruit new talents and develop the capability of appreciation in artic view. Developing the talents who are good at introducing the view in the places of historic interest is expected to permeate into various fields. Also, developing the model of the acting, training rechargeable tour guide, approving the quality of service, to make the tourists come again.3. The use of digital technology: Autonomous navigation is suitable for the tone of modern life and it has the power of satisfying the exploration for backpackers at the same time. By using digital technology, something is expected to benefit tourists by combining artic decoration in temple with artic opera.4. The build of database: For building of the system in colorful decoration, experts suggest that it's necessary to take good advantage of the review what comes from artist and the figure of Buddha to show the key value and cultural implications, in the view of temple theatre. Therefore, it's can be used widely by building digital database.　　In conclusion, the new cultural and creative temple-theater should be cross-field, and make good use of technology. Not only making explanations makes it meaningful, but touching dramas creates emotions. Admiring icons and symbols through the point of art can form core values of superior traditional culture.
Appears in Collections:	[Department of Cultural & Creative Enterprise Management] Disserations and Theses(Cultural & Creative Enterprise Management)

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