南華大學機構典藏系統:Item 987654321/23062
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    题名: 嘉義地區交趾陶產業發展之研究－以資源基礎的觀點
    其它题名: A Research on the Development of Koji Pottery Industry in Chiayi County--From the Point of View of the Resource-Based Theory
    作者: 黃淑敏
    Huang, Shu-Min
    貢獻者: 文化創意事業管理學系文創行銷碩士班
    黃淑基
    Shu-Chi Huang
    关键词: 工藝產業;資源基礎理論;交趾陶
    Craft Industry;Resource-Based Theory;Koji Pottery
    日期: 2015
    上传时间: 2015-08-24 11:56:49 (UTC+8)
    摘要: 　　近年政府大力推動文化創意產業，工藝項目成為發展重點之一，交趾陶從建築裝飾轉而成為創作藝品，從傳統建築附屬轉而為獨立的工藝類文創產業。　　目前企業界中，資源基礎理論在策略管理領域中已被廣泛的運用，藉由分析產業內部的核心資源，提升核心價值，創造其競爭優勢。　　本研究以交趾陶產業相關人員為研究對象，藉由文獻分析探討嘉義地區交趾陶產業的發展歷程，再以資源基礎的觀點，透過質性訪談，為本研究有系統的資料搜集，以了解嘉義地區交趾陶產業現況、發展資源基礎及未來發展策略之展望。　　研究分析發現嘉義地區交趾陶產業的競爭優勢資源在於：品牌、品質、產品研發、文化價值、技術研發傳承以及原料（釉藥配方）。故本研究對嘉義交趾陶產業發展提出以下建議：維持原有競爭優勢、善加經營交趾陶藝術節、強化行銷策略、保存文化資產與培育人才，而專利與智慧財產權的維護需要更專業的協助。至於產業群聚，則有賴政府政策、經費支持及產業界的協調合作，方有發展的可能性。
    　　In recent years, the government has given impetus to cultural and creative industry. Crafts have been the main part of the promotion. Koji Pottery has changed from architectural decoration to works of art. Besides, it has been the accessory of the traditional architectural industries. However, it turns into an independent cultural and creative industry of crafts.　　Among the current enterprises, the resource-based theory has been broadly used in strategic management field. This study analyzes the the core resources in enterprises and elevate the values. It is expected that Koji Pottery can have competitive advantage.　　The participants of the study were the personnel of the Koji Pottery. The literature reviewed the history of Koji Pottery in Chiayi county.　　Interviews were conducted by the resource-based theory. Also, the data was collected systematically in order to realize the current situation of Koji Pottery in Chiayi county, as well as the basis of the developmental resources. Finally, the study provided the future developmental strategies for Koji Pottery industry in Chiayi county.　　The findings of the study show that the advantages of Koji Pottery industry are brand, quality, product development, cultural values, inheritance of the techniques and materials. Therefore, the study provides several suggestions below for Koji Pottery development in Chiayi county: maintain the competitive advantages, better management of Koji Pottery art festival, strengthen marketing strategies, preserve cultural resources and cultivate people concerned. Besides, protecting patent and intellectual property rights requires professional assistance. As for industry clustering, the possibilities of its development lie in the policies from the government, financial support and the cooperation between the industries.
    显示于类别:[文化創意事業管理學系] 博碩士論文

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