世俗化使得資本主義影響到商品化的宗教市場形成，以往觀點偏重在「供給面」的理性選擇論，至於「需求面」則以「生存安全理論」做為修正。在多元細分市場下的小型新興宗教團體，其市場通路主要還是位於社會網絡之中，社會資本與宗教資本的保存是信徒在做宗教抉擇時的考慮因素。 本研究旨在了解新興宗教團體信徒參與的途徑與現況，比較不同背景變項的信徒，在參與歷程以及信念價值上的差異情形，並探討信徒的參與歷程與信念價值對組織認同與承諾的影響。 研究採問卷調查法，對彰化縣某一新興宗教團體的會員做普查，了解信徒的參歷程與宗教信念及實踐維持的因素。透過自編問卷蒐集研究資料後，以描述性統計分析、差異分析、相關分析及多元迴歸分析等統計方法檢證研究假設，資料分析後的研究發現有：一、生存安全感知是啟動人們接觸宗教的動力之ㄧ。二、重要他人的影響是宗教參與的關鍵。三、社會網絡是宗教參與的重要途徑。四、宗教資本的多寡影響會員的認同與承諾。五、在家工作比較有可能成為宗教追尋者。六、追求性靈提升者對宗教組織認同與承諾程度高。七、同一宗教團體會員在信念價值上有比較一致的態度。八、信念價值影響認同與承諾。九、資本的保存是會員參與歷程的主要考量。 Secularization makes capitalism influences the formation of commercialized religious market. In the past, the perspectives focused on the “supply-side” of Rational Choice Theory and the “demand-side” was modified according to “The Existential Security Theory”. The trade marketing of small emerging religious groups under multiple segments of, market is still within the Social Network, which makes the preservation of social capital and religious capital become the considerations for believer to make religious choices. This study aims to investigate the participation paths and status of believers in emerging religious groups. Different background variables of believers and the differences situations in participation history as well as well as belief and values were compared to investigate how participation history, belief, and values influence organizational identification and commitment. Questionnaire served as tool in this study. General survey was conducted on the members in one emerging religious group in Changhua Country to realize the participation history, religious belief, and factors for sustainable practices of believers. After collecting the data via designed questionnaire, hypotheses were inspected and certificated via descriptive statistics, analysis of variances, analysis of correlation and multiple regression analysis. The analyzed research results include: 1.The Existential security perception is one of the motivations for people to start access to religions.2.The influences of significant others are keys for religious participation.3.Social Network is a participation path to religions.4.The amount of religious capitals influences the identity and commitment of members. 5.People work home are more likely to become religious seekers. 6.Those who pursue spirituality upgrade show higher identity and commitment level for religious organization.7.Members in the same religious group show relatively consistent attitudes in their beliefs and values.8.Beliefs and values influence identity and commitment.9.The preservation of capital becomes the main consideration for members to participate history.
