南華大學機構典藏系統:Item 987654321/23338
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    题名: 彰化市國中生家庭金錢教養與消費行為之相關性研究
    其它题名: Study on the Relationship Between the Family Money Rearing and Consumption Behavior of Junior High School Students in Changhua City
    作者: 陶怡文
    Tao, Yi-Wen
    貢獻者: 財務金融學系財務管理碩士班
    張瑞真
    Jui-Chen Chang
    关键词: 消費行為;家庭金錢教養;國中生
    Family Money Rearing;Junior High School Students;Consumption Behavior
    日期: 2015
    上传时间: 2015-09-10 14:52:58 (UTC+8)
    摘要: 　　本研究旨在探討國中生的家庭金錢教養與消費行為之現況，分析個人背景變項對家庭金錢教養及消費行為的差異，並探究其關聯性。本研究採用問卷調查法，以「家庭金錢教養量表」與「消費行為量表」為研究調查工具，研究對象為440位彰化市國中生。研究資料以描述性統計、獨立樣本t檢定、單因子變異數分析與皮爾森積差相關等統計方法進行資料處理分析。根據分析結果發現，本研究獲致以下結論：　　一、在家庭金錢教養方面，不同個人背景資料的國中生在「是否固定時間領取零用錢」、「零用錢金額」、「是否有儲蓄習慣」、「父母親教育程度」及「父母親職業」等面向上達部分顯著差異；在「性別」和「出生序」上，則未達顯著差異。　　二、在消費行為方面，不同個人背景資料的國中生在「是否固定時間領取零用錢」、「零用錢金額」及「是否有儲蓄習慣」等面向上達部分顯著差異。在「性別」、「出生序」、「父母親教育程度」和「父母親職業」上，則未達顯著差異。　　三、家庭金錢教養量表與消費行為量表呈現顯著相關。
    　　The purpose of this study was to explore the relationship between the family money rearing and consumption behavior of junior high school students in Changhua City at present time. The influence of the population statistic variables on the family money rearing and consumption behavior and its relevance was analyzed. This study recruited 440 junior high school students in Changhua City for questionnaire survey. The questionnaires included ＂family money rearing scale＂ and ＂consumption behavior scale＂ survey tools. The collected data were analyzed by statistical methods of applied descriptive statistics, T-test, one-way ANOVA and Person product-moment correlation. The empirical results were as following:　　1) In the family money rearing, the differences of personal backgrounds among junior high school students showed partial significant differences on dimensions of “whether pocket money was given at a fixed time”, “amount of pocket money”, “money saving habit”, “education level of parents” and “parents’ occupation”. However, no significant difference was shown on dimensions of “gender” and “birth ranking”.　　2) In the consumption behavior, the differences of personal backgrounds among junior high school students showed partial significant differences on dimensions of “whether pocket money was given at a fixed time”, “amount of pocket money” and “money saving habit”. However, no significant difference was shown on dimensions of “gender”, “birth ranking”, “education level of parents” and “parents’ occupation”.　　3) These results suggested that there was significant correlation between the family money rearing and consumption behavior.
    显示于类别:[財務金融學系(財務管理碩士班)] 博碩士論文

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