Applying Bivariate Normal Distribution to Construct Demand Model for Travel Product

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题名:	Applying Bivariate Normal Distribution to Construct Demand Model for Travel Product
作者:	丁誌魰;Huang, Fang-Chi;Ting, Chih-Wen;Chen, Miao-Sheng
貢獻者:	旅遊管理學系
关键词:	willing to pay;transaction cost;travel products;bivariate normal distribution
日期:	2012-01
上传时间:	2015-09-18 17:13:47 (UTC+8)
摘要:	Ting et al., [Journal of Statistics & Management Systems, Vol. 13 (2010), No.3, pp. 479- 484] focused on the optimal pricing strategies for travel products under considering consumer’s willing to pay and affordability in order to maximize the firm’s profit. The main purpose of this study was to examine the impact of consumer’s willing to pay and transaction cost on the demand for travel products in order to establish better understanding of changes and trends in the demand of tourism. We investigated the percentage of transaction cost burdened by consumers and suppliers on the demand model for travel products under applying bivariate normal distribution. A demand model for travel product is constructed. In the condition of consumer willing to pay for travel product, as the supplier surplus is higher than two times of mean value of consumers transaction cost, the higher the percentage of transaction cost burdened by consumers, the more demand for travel products would be. When the supplier surplus is less than two times of mean value of consumers transaction cost, the higher the percentage of transaction cost burdened by consumers, the less demand for travel products would be.
關聯:	Journal of Information & Optimization Sciences 33卷1期 pp.201-210
显示于类别:	[旅遊管理學系(旅遊管理碩士班)] 期刊論文

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