本研究以彰化市「全祥老人養護中心」為研究對象，主要目的在探討社區型的老人福利機構經營之關鍵成功因素。依照文獻資料的整理，歸納出四大主構面及十項子構面，採取質性研究法，利用半結構式訪談的模式，深度訪問該機構負責人，得出各構面影響社區型老人福利機構經營成功之相對權重。 研究結果得知，四大主構面中影響最大的是機構的「專業面」，其次是「營運面」及「組織面」，最沒有影響力的是「資源面」。 本研究最後的結論為：社區型老人福利機構在資源上較不充裕，所以，經營成功的首要關鍵在於提供老人專業的服務，做出好口碑，其次則是安排及參與適當的活動，並利用機會拓展社區人脈，同時善用「口碑行銷」，取得社區民眾的信任感，如此方能永續成功經營。 This research takes “Chuan-shang Nursing Home in Changhua City” as the study object with the main purpose of exploring the key success factors of the community-based senior citizens’ welfare institution. Qualitative research method is adopted, and the factors are explored and evaluated through semi-structured interviews with the head of the institution. According to the results of the research, the most influential of the four main dimensions is “the dimension of profession”, followed by “the dimension of business operation” and “the dimension of organization structure”, with the least influential being “the dimension of resources.” The conclusions of this reasearch are as follows: the community-based senior citizens’ welfare institution doesn’t have abundant resources. So, the most important key factor of its success is its great professional services, which leads to a good reputation. Also important are the arrangement and participation of activities, and the buildup of a good social network. Finally, making good use of “WOM Marketing” to win the trust of people in the community is also very helpful to the sustainable operation of the institution.
