非營利組織公益活動推廣策略研究－以家扶中心為例

NHUIR > College of Management > Department of Business Administration, Master/Ph.D Program in Management Sciences > Disserations and Theses(M. A. Program in Nonprofit Organization Management) > Item 987654321/24383

Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/24383

Title:	非營利組織公益活動推廣策略研究－以家扶中心為例
Other Titles:	A Study of Promoting Strategies of Charitable Activities of Non-profit Organizations--A Case Study of Taiwan Fund for Children and Families
Authors:	許念慈 Hsu, Nien-Tzu
Contributors:	企業管理學系非營利事業管理碩士班涂瑞德;楊聰仁 Ruey-Der Twu;Tsung-Jen Yang
Keywords:	非營利組織;公益活動;推廣策略 NPO;Charitable Activities;Promoting Strategies
Date:	2016
Issue Date:	2016-10-25 15:16:21 (UTC+8)
Abstract:	本研究旨在探索，非營組織經由公益活動，加強民眾對非營組織的認識與支持，使大眾與非營組織緊密連結，共同濟弱扶傾。　　本研究的目的為：一、希望爭取政府、企業對弱勢族群更多的支援。二、研究行銷策略，非營組織與企業的互助、共創雙贏。三、研究非營組織，號召更多人投入公益活動。　　從文獻中探討以及本研究觀察，並以深度訪談法、個案分析法、次級資料分析法，特別情商邀請家扶中心相關工作人員、溫媽媽志工隊、展愛隊組長、拍賣會人員等，資訊提供者接受訪談，以求深入了解各項因素。　　整理研究結果顯示，家扶中心獨特的優勢與機會，希望截長補短，消除劣勢及威脅的負面影響，並依結論提出建議，以供其他非營組織公益活動推廣，能有所裨益。　　The purpose of this study is to explore how the Nonprofit Organization reinforces the public to acquaint and support them through charity activities; to make the public bound to the Nonprofit Organization to work together for bring help to those in need.　　The purposes of this study are: 1.Strive for government and enterprises to support disadvantaged communities. 2.Study marketing strategy to create a mutual win-win for Nonprofit Organization and enterprises. 3.Study Nonprofit Organization and call out for more people to engage in charity activities.　　From literature and documents, the research conducted interviews in depth, case studies, secondary data analysis. The result of analysis shows Taiwan Fund for Children and Families has unique advantage and chance; we suggest improvements based on eliminating his shortcomings and threats, so that the model can be beneficiary to other Nonprofit Organizations in promoting charity activities.
Appears in Collections:	[Department of Business Administration, Master/Ph.D Program in Management Sciences] Disserations and Theses(M. A. Program in Nonprofit Organization Management)

Files in This Item:

File	Description	Size	Format
104NHU00698006-001.pdf		968Kb	Adobe PDF	1263	View/Open
index.html		0Kb	HTML	222	View/Open

Loading...