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    題名: 馬拉松跑者參與動機、遊憩專門化與休閒效益之研究
    其他題名: A Study on the Relations among Participation on Motivation, Recreation Specialization, and Leisure Benefits of Marathon Runners
    作者: 沈怡欣
    Shen, Yi-Hsin
    貢獻者: 旅遊管理學系休閒環境管理碩士班
    于健
    Chien Yu
    關鍵詞: 參與動機;遊憩專門化;休閒效益;馬拉松跑者
    participation motivation;recreation specialization;leisure benefits;marathon runner
    日期: 2016
    上傳時間: 2016-10-26 10:38:54 (UTC+8)
    摘要:   本研究目的為瞭解不同背景的馬拉松跑者參與動機、遊憩專門化與休閒效益之現況及差異,並探討三者間的相關性。本研究以參與2015年11月15日虎尾糖都馬拉松賽全程、半程馬拉松選手為對象,採問卷調查蒐集相關資料,問卷包含參與動機量表、遊憩專門化量表、休閒效益量表及背景資料調查。正式問卷發放426份,有效問卷為391份,回收率為91.8%,回收後以SPSS22進行資料分析。研究發現馬拉松跑者以男性居多,年齡集中在21~40歲,學歷為大學(專科)、服務業、收入超過50,000元居多。在跑步經驗方面,加入1~2個社團、參加1~3年賽事、參加次數1~5次、花費10,001~30,000元、每週跑步2~3次、每次距離6~10公里,每週跑步在5小時以下者居多。不同背景的跑者其參與動機、遊憩專門化及休閒效益皆有部分顯著差異。參與動機對遊憩專門化及休閒效益有顯著的正向關係,而遊憩專門化在參與動機對休閒效益的影響上具有部分中介效果。
      This study aims to understand the current situation and differences of the participation motivation, recreation specialization, and leisure benefits of the marathon runners with different backgrounds as well as to explore the correlation among the three. It selected the marathon and half-marathon runners who participated in Huwei Sugar Capital Marathon on November 15, 2015. The questionnaire survey was conducted to collect related information consisting of the scale of participation motivation, the scale of recreation specialization, the scale of leisure benefits, and background information survey. Four hundred and twenty-six formal questionnaires were given in which 391 effective questionnaires were returned and the response rate was 91.8%. SPSS version 22 was used for data analysis. The findings showed that male marathon runners were in the majority, aged from 21 to 40, and owned associate degrees. They were engaged in services and, for the most part, received monthly salary of more than NTD 50000. In terms of running experience, the runners participated in 1 or 2 clubs and races from 1 to 3 years in which they joined 1 to 5 races and spent NTD 10001 to NTD 30000. They ran for 6 to 10 kilometers twice or three times per week. Most of the weekly running time was less than 5 hours. In terms of the runners with different backgrounds, there were partially significant differences in participation motivation, recreation specialization, and leisure benefits. Furthermore, participation motivation had significantly positive correlations with recreation specialization and leisure benefits. Additionally, recreation specialization had its partial mediation effect on participation motivation influencing the leisure benefits.
    顯示於類別:[旅遊管理學系(旅遊管理碩士班)] 博碩士論文-休閒環境管理碩士班(停招)

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