南華大學機構典藏系統:Item 987654321/24590
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 18278/19583 (93%)
Visitors : 967728      Online Users : 512
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/24590


    Title: 農場特色民宿體驗活動關鍵成功因素之研究
    Other Titles: Study on the Key Success Factors of the Farm Bed and Breakfast Experience Activities Features
    Authors: 包俊德
    Pao, Chun-Te
    Contributors: 旅遊管理學系旅遊管理碩士班
    趙家民
    Chia-Ming Chao
    Keywords: 民宿;特色民宿;體驗活動;關鍵成功因素;經營管理
    Bed and Breakfast;Bed and Breakfast characteristics;experience activities;critical success factors;management
    Date: 2016
    Issue Date: 2016-10-28 17:02:44 (UTC+8)
    Abstract: 　　自政府全面實施周休二日政策開始，農場特色民宿體驗活動己成為主流。本研究擇定台南鴨莊休閒農場民宿、大坑休閒農場民宿、仙湖休閒農場民宿為研究對象，運用深度訪談法調查民宿的體驗活動關鍵成功因素，進而以個案研究法做歸納及分析研究。探討其關鍵成功因素為何。　　研究結果發現台南鴨莊休閒農場民宿與仙湖休閒農場民宿的基礎資源豐富，利用核心資源研發之體驗活動較多。農場民宿符合體驗活動設計者，以台南鴨莊休閒農場民宿與仙湖休閒農場民宿的體驗活動設計較符合。由上述研究結果，本研究建議休閒農場民宿除可利用原有之資源研發體驗活動外，還可於體驗活動中加入紀念品。本論文之研究結果，可提供休閒農場民宿業者之體驗活動設計改善建議，以提高體驗活動之經濟價值，並提供給欲投資者作民宿開業之參考。
    　　It is a trend to experience the farm life in the Bed & Breakfast since the government has fully put the five-day-week policy into practice. This study aims to exploring key factors that make farm-life experience lodge such a success by studying following lodge providers: Tainan Duck Leisure Farm, Dakeng Leisure Farm and Fairy Lake Leisure Farm through depth interviews for case study and further analyses.　　The result indicates that the rich installations in Tainan Duck Leisure Farm, and Fairy Lake Leisure Farm allow them to develop more creative programs which are designed specifically for lodgers to experience real rural life.　　Therefore, this study suggests that lodge provider should manage activities based upon accessible resources, including souvenirs. The study proposes methods to higher the values of farm-experience activities for rural lodge providers and potential investors.
    Appears in Collections:[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

    Files in This Item:

    File Description SizeFormat
    104NHU00720007-003.pdf1082KbAdobe PDF516View/Open
    index.html0KbHTML337View/Open


    All items in NHUIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback