露營活動的休閒動機、涉入程度對體驗價值與休閒效益之探討－以裝備支出為干擾變數

南華大學機構典藏系統 > 管理學院 > 旅遊管理學系(旅遊管理碩士班) > 博碩士論文-旅遊管理碩士班 > Item 987654321/24596

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題名:	露營活動的休閒動機、涉入程度對體驗價值與休閒效益之探討－以裝備支出為干擾變數
其他題名:	A Study on Relationships among Leisure Motivation, Involvement Levels, Experience Values and Leisure Benefits in Camping--The Moderating Effect of Equipment Expenditure
作者:	陳品君 Chen, Pin-Chun
貢獻者:	旅遊管理學系旅遊管理碩士班丁誌魰 Chih-Wen Ting
關鍵詞:	休閒效益;體驗價值;涉入程度;休閒動機;干擾 Leisure Benefits;Experience Values;Involvement Levels;Leisure Motivation;Moderating Effect
日期:	2016
上傳時間:	2016-10-28 17:02:54 (UTC+8)
摘要:	露營是近年來十分熱門的休閒活動，本研究針對二十歲以上參與露營活動的民眾，探討其參與露營的休閒動機、涉入程度、體驗價值及休閒效益之間的關係，以及裝備支出的干擾效果，進而了解國人目前露營的情況。本研究正式問卷總共回546份，扣除填答不完整的無效問卷16份後，有效問卷530份，有效問卷回收率為97.07％。經結構方程模型(SEM)驗證研究假說關係，結果顯示：（1）休閒動機對於涉入程度有部分正向顯著的影響。（2）休閒動機對於體驗價值有部分正向顯著的影響。（3）涉入程度對於體驗價值有正向顯著的影響。（4）體驗價值對於休閒效益有正向顯著的影響。（5）裝備支出在涉入程度對體驗價值的關係沒有干擾效果。（6）裝備支出在體驗價值對休閒效益的關係有部分干擾效果。　　本研究建議參與露營的民眾在採搆露營裝備時，應依照自己的需求，不是投入越多費用，就能得到越好的露營體驗及休閒效益；另建議露營相關業者可針對特殊族群規劃主題露營活動及開發新的露營商品；而在後續研究則建議學者可針對露營的活動內容及裝備的種類、品牌做更深入的研究與探討。　　Camping is a very popular leisure activity in recent years. The purpose of this study is to comprehend the leisure motivation, the involvement levels, the relationship between the experience value and the benefits of leisure and the moderating effects on equipment expenditures to further understand the current situation of camping. The data is collected from 546 people over twenty years old. It gathers 530 valid responses in a return rate of 97.07%. Structural Equation Modeling (SEM) was used to test the hypotheses proposed in the study. The findings are stated as follows:1.Leisure motivation has some significant positive impact on involvement level.2.Leisure motivation has some significant positive impact on experience values.3.Involvement level has significant positive impact on experience values.4.Experience values have significant positive impact on leisure benefits.5.Equipment expenditure shows no significant impact on the degree of influences of involvement level and experience values.6.Equipment expenditure shows some significant impact on the degree of influences of experience values and leisure benefits. 　　This study suggests that when people participating in camping want to purchase their camping equipment, they should follow their own needs. It shows that the more you paid, doesn’t mean the better camping experience and recreational benefits you will get. For further suggestion, there could be some profound research and discussion on the activities in camping and types or brands of the equipment.
顯示於類別:	[旅遊管理學系(旅遊管理碩士班)] 博碩士論文-旅遊管理碩士班

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