便利的交通是影響遊客到景點遊憩的重要因素，2015年台北捷運平均每日載客數突破200萬人次，提供大台北地區國人參與商務會議、美食購物、通勤、旅遊等功能。本研究旨在探討便捷舒適的大眾捷運系統與魅力誘人的旅遊景點如何吸引遊客探訪。採問卷調查法收集有效樣本共383份，經實證研究發現：(1)旅遊動機對旅遊態度有正向顯著的影響。(2)旅遊動機對旅遊知覺行為控制有正向顯著的影響。(3)旅遊態度對旅遊行為意圖有正向顯著的影響。(4)旅遊知覺行為控制對旅遊行為意圖有正向顯著的影響。(5)旅遊態度對於旅遊動機與旅遊行為意圖之間存在部分中介效果。(6)旅遊知覺行為控制對於旅遊動機與旅遊行為意圖之間存在部分中介效果。 Convenient transportation is important for affecting the willingness of tourists to visit tourist destinations , the average daily number reached 200 million persons according to the ＂Operation of Taipei Rapid Transit System＂ report of 2015 , provides greater Taipei area people involved in business meetings , food , shopping , commuting and tourism. Investigates the relationship between The Mass Rapid Transit System and tourists' destination preferences. In January 2016. Of 383 useful questionnaires are analyzed from Ximending travellers , empirical studies have found four significant effect: (1) The Tourism Motives has a significant positive effect on the Attitude .(2) The Tourism Motives has a significant positive effect on the Perceived Behavioral Control .(3) The Attitude has a significant positive effect on the Behavioral Intention .(4) The Perceived Behavioral Control has a significant positive effect on the Behavioral Intention .(5) The Attitude has a mediation effect between the Tourism Motives and the Behavioral Intention. (6) The Perceived Behavioral Control has a mediation effect between the Tourism Motives and the Behavioral Intention.
