攝影的發明改變了人們對這世界的理解方式，在現今社會已然演變成為一種社會儀式，透過臉書等平台，在旅遊活動中，人們無時無刻都藉由拍照來記錄他們的旅行足跡及所見所聞。遊客們往往藉由觀看照片的過程來增加經驗或確定下一個旅行的目的地，因此，本研究探討旅遊攝影者在旅遊前的認知程度；旅遊中的涉入程度、心流體驗，以及旅遊後意象作品呈現之關係。 本研究採量化之研究方式，透過問卷發放收集資料並以結構方程模式(SEM)驗證研究假說關係。結果發現：旅遊攝影者的認知程度對於涉入程度具有正向的影響；涉入程度與心流體驗亦有顯著影響；而此三者影響其意象輸出的呈現相當明顯。依據上述研究，期望提供旅遊攝影者各種意象輸出作品的附加價值，還可藉由影像的呈現提升各地的觀光特色產業及永續經營。 The invention of photography has changed the way people on this understanding of the world. In today's society has already evolved into a social ritual, through Facebook and other platforms in the travel, photographed by people to record their travel footprint what them see and hear . Tourists often to gain experience or to determine by viewing photos of the process the next travel destination. Therefore, the present study was to investigate travel photography enthusiasts perception before travel; the degree of involvement in tourism, flow experience, and travel after showing the relationship in the output images. According to survey statistics, Structural equation modeling (SEM) validation study shows that the relationship in the hypothesis: the awareness level for travel photography enthusiasts have a positive impact on the degree of involvement; the degree of involvement with the flow experience are also significantly affected; and these three Images affecting its output presents fairly obvious. On the basis of the above study, it is desirable to provide a variety of value-added travel photographer Image output works, but also to enhance the image presented by tourism characteristic industries around and sustainable development.
