台灣殯葬電子商務之研究

NHUIR > College of Humanities > Department of Life-and-Death Studies > Disserations and Theses(M. A. Program in Life-and-Death Studies) > Item 987654321/24662

Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/24662

Title:	台灣殯葬電子商務之研究
Other Titles:	A Study on Introducing E-commerce for Taiwan Funeral Industry
Authors:	邱聆真 Chiu, Ling-Chen
Contributors:	生死學系碩士班楊國柱 Kuo-Chu Yang
Keywords:	電子商務;殯葬業;殯葬互聯網 E-Commerce;Funeral Industry;Funeral Internet
Date:	2016
Issue Date:	2016-10-31 13:44:32 (UTC+8)
Abstract:	台灣的電子商務非常發達，許多產業都有發展電子商務，可是殯葬業的電子商務尚未發展成熟，殯葬業的管理和銷售模式還處於傳統的營運模式。現有的殯葬業網站仍以企業品牌推廣與服務介紹為主，商品與服務大多數沒有價格標示，存在資訊的不透明與不對稱等現象。本研究透過與殯葬業者、殯葬經理人訪談進行研究資料的蒐集，以訪談資料、文獻和研究者思辨進行資料的分析。研究結論：（一）台灣網路銷售殯葬商品與殯葬服務尚未發展成熟。（二）殯葬業適合導入電子商務。（三）影響殯葬電子商務發展的主因在業者意願。　　E-Commerce has grown tremendously, but the funeral industry has not brought so much attention of the e-commerce. The purpose of the study is discussing funeral industry induct the e-commerce in Taiwan. This research discusses the funeral industry to use the e-commerce the influence factor, and provides suggestion to the funeral industry .From this research I found:1. Base on the result that shows lower ratio of the funeral industries have invested in the e-commerce system.2. The funeral industry and the e-commerce union may enhance the funeral industry economical potency.3. The funeral industry do not develop e-commerce well based on the willing of funeral trader.
Appears in Collections:	[Department of Life-and-Death Studies] Disserations and Theses(M. A. Program in Life-and-Death Studies)

Files in This Item:

File	Description	Size	Format
104NHU00672042-001.pdf		6304Kb	Adobe PDF	971	View/Open
index.html		0Kb	HTML	288	View/Open

Loading...