南華大學機構典藏系統:Item 987654321/24686
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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://nhuir.nhu.edu.tw/handle/987654321/24686


    题名: 嘉義市國小教師使用行動裝置進行線上購物之滿意度分析
    其它题名: A Study of Purchase Shopping Satisfaction Through Mobile Device An Example of Chiayi Elementary School Teachers
    作者: 何維貞
    Ho, Wei-Chen
    貢獻者: 資訊管理學系
    王昌斌
    Chin-Bin Wang
    关键词: 行動裝置;使用者滿意度;資訊系統成功模式;消費者行為;再購買意願
    Mobile Devices;User Satisfaction Rate;Success Model of Information System;Consumer Behavior;Repurchase Willingness
    日期: 2016
    上传时间: 2016-10-31 13:46:41 (UTC+8)
    摘要: 　　探討嘉義市國小教師對行動裝置之使用情形及滿意程度，並研究嘉義市國小教師對於使用行動裝置進行線上購物之滿意度，將使用者滿意度分為「系統品質」、「資訊品質」及「服務品質」三個構面來分析，並探討這三個構面是否會影響整體滿意度與再次購買意願作為往後行動裝置使用者參考依據。　　本研究採用文獻探討及問卷調查方式進行研究，並編製研究工具「嘉義市國小教師使用行動裝置進行線上購物之滿意度分析」的問卷。研究對象為嘉義市國小教師，做叢集抽樣，共寄發10所學校發放300份問卷，回收有效問卷299份進行分析。本研究在問卷回收後，再以SPSS for Windows 22.0 來進行資料分析與處理工作，統計方法主要採用描述性統計分析、獨立樣本t 檢定、單因子變異數分析、Pearson積差相關來進行事後分析。　　本研究主要發現如下：一、嘉義市國小教師普遍認為系統之穩定性，操作介面，處理速度及顯示訊息等各項較令人滿意，而系統的更新功能及與相關資料庫的整合性滿意度稍差，顯示在此之項目能有改進空間。二、國小教師對系統所提供的資訊具有多樣性及便利性，滿意度較高，而對系統提供的資訊具有安全性之滿意度較差，顯示線上購物之安全性仍無法讓人有充足的信心三、對於管理人員樂於提供即時服務，及能快速解決問題，與其表現專業能力，並能給予足夠協助等各方面滿意度較差，顯示對線上購物系統管理人員之表現仍期待有進步空間。四、在不同個人變項中國小教師對行動裝置之線上購物系統使用滿意度1、不同性別對系統使用滿意度和整體滿意度有顯著差異，經研究發現嘉義市國小女性教師對系統使用滿意度高於嘉義市國小男性教師。2、每週網路使用頻率在資訊品質滿意度有顯著差異。3、不同年齡、教育程度、服務年資、現任職務、服務學校規模及不同線上購物平台其滿意度則無顯著差異。
    　　The main purpose of this study is to find out the usage situation and satisfaction rate of mobile devices concerning elementary school teachers in Chiayi City, which furthermore investigates the satisfaction rate while online shopping using mobile devices. The data taken from the survey was analyzed by being divided into three aspects, which are “system quality,” ”information quality” and “service quality.” This study also attempts to find out whether these aspects would affect the overall satisfaction rate or repurchase intention as a reference for mobile device users in the future.　　The study was conducted by literature review and handing questionnaires about “An Analysis of Satisfaction Rating Concerning Chiayi Elementary School Teachers’ Online Shopping Through Mobile Devices.” The subjects involved in the study are elementary school teachers in Chiayi City, by using cluster sampling. There were 300 questionnaires being issued to 10 schools, while 299 valid questionnaires were returned for analysis. After the questionnaires were returned, SPSS for Windows 2.0 was applied for data analysis and processing. The statistical methods adopted in the study are Descriptive Statistics, Independent-Sample T. Test, One-Way Analysis of Variance and Pearson Product-Moment Correlation for post hoc analysis.　　Our study find as follows.1. Elementary school teachers in Chiayi City generally consider that system stability, user interface, processing speed and data display are satisfying. While system update and database integration are considered lesssatisfying, showing room for improvement.2. Elementary school teachers are more satisfied with the diversity and accessibility of the data provided by the system, while less satisfied with the security. All of which indicates the mass lacks confidence on the security of online shopping.3. The satisfaction rate on whether customer service is glad to provide instant service, the ability to solve the conflict quickly while showing professional competence, and to provide necessary assistance is low, which indicates a room for improvement on the employees.4. The factors that affect the satisfaction rate concerning Chiayi City elementary school teachers’ online shopping through mobile devices are as follows…(1). There is a significant difference on the user and overall satisfaction rate concerning gender. It is found that the user satisfaction rate on female teachers are higher than male teachers.(2). The frequency of using the Internet every week has a significant difference on the user satisfaction rate.(3). Different age, education level, years servicing, current occupation, the scale of the school currently servicing, and different online shopping platform has no significant difference on satisfaction rates.
    显示于类别:[資訊管理學系] 博碩士論文

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