南華大學機構典藏系統:Item 987654321/25176
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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://nhuir.nhu.edu.tw/handle/987654321/25176


    题名: 馬拉松跑者參與動機、遊憩專門化與休閒效益之研究
    其它题名: A Study on the Relation of Motivation, Recreation Specialization, and Leisure Benefits of the Marathon Runner
    作者: 于健;沈怡欣
    Yu, Chien;Shen, Yi-Hsin
    貢獻者: 南華大學旅遊管理學系;南華大學旅遊管理學系
    Tourism Management, Nanhua University;Tourism Management, Nanhua University
    关键词: 馬拉松;參與動機;遊憩專門化;休閒效益
    motivation;recreation specialization;leisure benefits;marathon runners
    日期: 2016-06-01
    上传时间: 2017-08-16 11:07:05 (UTC+8)
    出版者: 南華大學旅遊管理學系休閒環境管理碩士班
    摘要: 本研究目的為瞭解不同背景的馬拉松跑者參與動機、遊憩專門化與休閒效益之現況、差異及相關性，以2015年虎尾糖都馬拉松賽馬拉松選手為對象，採問卷調查蒐集相關資料。正式問卷發放426份，回收後進行資料分析。研究發現馬拉松跑者以男性居多，年齡集中在21~40歲，學歷為大學（專科）、服務業、收入超過5萬居多，在跑步經驗方面，加入1~2個社團、參賽1~3年、參賽1~5次、花費1~3萬、每週跑2~3次、每次6~10公里，每週5小時以下者居多。不同背景的跑者之參與動機、遊憩專門化及休閒效益有部分顯著差異。參與動機對遊憩專門化及休閒效益有顯著的正向關係，遊憩專門化在參與動機對休閒效益的影響上具有部分中介效果。
    This study investigates the relationsof the participation motivation, recreation specialization, and leisure benefits ofthe marathon runners in Taiwan. A survey was conducted during a marathon festival to collect runners’s data of the related information in 2015. After 391 effective questionnaires were returned, we examine the data statistically. The findings showed that most marathon runners are male, aged from 21 to 40, engaged in services industry and earned monthly salary of more than NTD 50000. In terms of running experience, the runners participated in 1 or 2 clubs and races from 1 to 3 years in which they joined 1 to5 races and spent NTD 10001 to NTD 30000. They ran for 6 to 10 kilometers twice or three times per week. Most of the weekly running time was less than 5 hours. In terms of the runners with different backgrounds, there were partially significant differences in participation motivation, recreation specialization, and leisure benefits. Furthermore, participation motivation had significantly positive correlations with recreation specialization and leisure benefits. Additionally, recreation specialization had its partial mediation effect on participation motivation influencing the leisure benefits.
    關聯: 環境與管理研究
    17卷1期
    显示于类别:[本校期刊] 環境與管理研究
    [旅遊管理學系(旅遊管理碩士班)] 環境與管理研究

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