社區營造工作不外乎是發展社區產業，帶動社區觀光發展，而全世界最大的產業之一就是觀光休閒產業，行政院文化建設委員已升格改制為文化部，於民國83年提出「社區總體營造」計畫，目的就是期待藉由社區居民積極參與地方公共事務，凝聚地方共識，也讓社區居民全面性、整體性的參與規劃社區經營創造，本研究即針對嘉義縣大林鎮明華里明華社區，運用現有在地文化資源及產業特色創造社區觀光發展進行探討與研究。 本研究首先整理歸納在地文化創意產業與社區觀光之相關文獻資料，以為研究基礎。研究方法採質性研究之訪談法、半結構式訪談、文獻分析法。以嘉義縣大林鎮明華社區為研究對象，分別針對明華社區發展協會推動社區工作重要幹部及成員，進行訪談，並將受訪者資料進行編碼分析。所得之結論如下：1. 結合在地多元文化產業特色，美化居家環境，爭取農村再造，帶動社區觀光發展。2. 運用社會環境資源及媒體行銷，成功發展社區觀光，啟動社區的向心動能。 Community building work is nothing more than the development of community industries and promoting community tourism development. Tourism and leisure industry is one of the world largest industries. The Council for Cultural Affairs of Taiwan, upgraded to the Ministry of Culture, mentioned the concepts of “community reconstruction” in 1994. The purpose is to look forward to the active participation of local residents in local public affairs, gathering local consensus, so that community residents involved in planning community management creation comprehensively and holistically. This case study was based on Chiayi County, Dalin Town, Minghua community, exploring and researching the use of existing cultural resources and industry characteristics to create community tourism development. The literature review was developed by summarizing the relevant literatures of cultural and creative industries and community tourism. Data collection was used interview and questionnaire. This research also adopted semi-structured interviews and document analysis. The important cadres and members of the Minghua Community Development Association was interviewed. The data from the respondents has been coding for analysis. After analysis and discussion, the conclusion was address: 1. To combine with the diversity of cultural industries, to beautify the home environment and to fight for rural recycling can promote community tourism development.2. To make the use of social environmental resources and media marketing can make the development of community tourism successful and start the community's centripetal kinetic energy.
