閒置空間再利用遊客滿意度之研究－以茉莉花壇夢想館為例

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Title:	閒置空間再利用遊客滿意度之研究－以茉莉花壇夢想館為例
Other Titles:	A Study on Tourists' Satisfaction of the Adaptive Reuse in Vacant Spaces--A Case of Jasmine Huatan Pavilion of Dreams
Authors:	陳彥樺 CHEN, YEN-HUA
Contributors:	文化創意事業管理學系文創行銷碩士班黃昱凱 HUANG, YU-KAI
Keywords:	閒置空間;滿意度;重要性－表現程度分析法 Adaptive Reuse in Vacant Spaces;Satisfaction;Importance Performance Analysis
Date:	2017
Issue Date:	2017-12-01 17:02:13 (UTC+8)
Abstract:	本研究以茉莉花壇夢想館為研究個案，旨在探討閒置空間再利用後之遊客滿意度，以問卷調查為主要方式，針對茉莉花壇夢想館的遊客進行便利抽樣，共取得293份有效問卷。本研究構面包含「服務品質」、「休閒調劑」、「實際體驗」，除進行重要度-績效分析外，並使用 SPSS 版統計軟體進行敘述性統計、因素分析以及獨立樣本t檢定。主要結論如下：1. 遊客最重視的是「停車便利性」，最滿意的是「服務人員態度親切和善」。2. IPA分析結果得知「解說牌標示清楚」、「展示設施豐富性」、「洗手間的設置與清潔」三項是亟需優先改善處理的項目。3. 遊客基本特性在重要度有顯著差異，遊客基本特性在滿意度有顯著差異，如遊客性別在「停車便利性」滿意度有顯著差異。4. 遊客滿意度以「服務人員態度親切和善」的平均數最高，「展示設施豐富性」的平均數最低，提供業者在此方面可以做調整與規劃。　　The purpose of this case study, Jasmine Huatan Pavilion of Dreams, aims to discuss the satisfaction of visitors toward the reuse of vacant barns. The questionnaire was adopted in this study by convenience sampling from visitors of Jasmine Huatan Pavilion of Dreams ,and 293 effective questionnaires were collected. In this study, there are 3 dimensions including ＂service quality＂,＂leisure entertainment＂, and ＂practical experience＂. In addition to applying the importance-performance analysis (IPA), the descriptive statistics, factor analysis and independent sample t test are used to analyze the data by SPSS 21. statistical software, and. The results of the study are as follows: 1. Visitors are most concerned about the ＂parking convenience＂, and the ＂friendly and kind attitude of the staff” is the most satisfactory item.2. According to the IPA, ＂clear signs ＂, ＂the richness of displays and facilities ＂ and ＂toilet equipment and cleanliness＂ are the three priorities for improvement.3. In view of basic characteristics of tourists, there is a significant difference in the importance and satisfaction. For example: there is significant gender difference in the satisfaction of ＂parking convenience＂.4. The mean of satisfaction on “friendly and kind attitude of the staff＂ is the highest, while the mean of ＂the richness of displays and facilities ＂ is the lowest. The result may provide reference for the industry to adjust and plan.
Appears in Collections:	[Department of Cultural & Creative Enterprise Management] Disserations and Theses(Cultural & Creative Enterprise Management)

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