表演藝術活動參與動機之研究

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Title:	表演藝術活動參與動機之研究
Other Titles:	A Study on the Motivation in Participating Performing Arts Events
Authors:	黃惠筠 HUANG, HUI-YUN
Contributors:	企業管理學系非營利事業管理碩士班陳慧如 CHEN, HUI-RU
Keywords:	參與阻礙;表演藝術活動;參與動機 Participating Constraints;Motivation In Participating;Performing Arts Events
Date:	2017
Issue Date:	2017-12-06 13:18:08 (UTC+8)
Abstract:	本研究的目的欲了解不同參與者背景與表演藝術活動參與動機、參與訊息來源、參與阻礙之情形。本研究以四場次古典音樂會問卷為研究對象，採用複選題交叉分析，共回收303份，扣除無效問卷8份，有效問卷為295份，有效問卷回收率51%。本研究所得結論如下：（1)參與動機上以「支持藝文活動」者最多、「與親戚朋友社交（有購票)」者次之、「對演奏形式有興趣」者為第三；（2)參與訊息來源上，透過「親朋好友告知」者為最多；「兩廳院／PAR」者次之；「活動海報／宣傳單」者第三；（3)參與阻力，以「沒有時間」為最多、「以其他日常休閒活動取代」者次之、「票價太貴」者為第三。　　藉由本研究結果提出建議，提供表演藝術單位、公部門、私部門推動表演藝術活動的建議。　　The purpose of this study is to understand the motivation in participating performing arts activities, sources of participating information, and the participating constraints of different participants' background. Questionnaires were used to survey four classical music concerts and multiple response cross-analysis was used. 303 questionnaires were collected, deducting invalid 8 questionnaires, so there were 295 effective questionnaires. The effective rate was 51%. The results were as follows: 1. The main motivation in participating performing arts events is ＂support arts activities＂, and then is ＂socializing with friends and relatives （with tickets), and the less is ＂ having interests in performing form＂. 2. The main sources of participating information is ＂friends and relatives＂ and then is ＂NTCH/PAR＂ and the less is ＂posters/flyers＂.3. The main participating constraints is ＂no time＂, and then is ＂replaced by other leisure activities＂ and the less is ＂the tickets are too expensive＂. Through the results of this study, we can provide recommendations of promoting performing arts activities to the performing arts organizations, public sector and private sector .
Appears in Collections:	[Department of Business Administration, Master/Ph.D Program in Management Sciences] Disserations and Theses(M. A. Program in Nonprofit Organization Management)

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