電子口碑如何影響外國遊客的旅行意向：以越南作為研究目標

Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/25673

Title:	電子口碑如何影響外國遊客的旅行意向：以越南作為研究目標
Other Titles:	A Research about the Influence of Electronic Word of Mouth on Foreign Tourists' Intention to Travel: A Case in Vietnam
Authors:	阮進達 NGUYEN, TIEN DAT
Contributors:	企業管理學系管理科學碩博士班范惟翔 FAN, WEI-SHANG
Keywords:	SOR;Electronic Word of Mouth;EWOM;Positive Emotions;Destination Image;Tourists' Attitude;Travel Intention;Vietnam
Date:	2017
Issue Date:	2017-12-06 15:46:04 (UTC+8)
Abstract:	This study aims to find out how Electronic Word of Mouth (EWOM) influences the Intention to Travel to Vietnam of Foreigners. Based on the theoretical backgrounds and results of the former researchers, this study constructed a comprehensive model framework to show out the interrelationships among the following research variables: Electronic Word of Mouth (EWOM), Positive Emotions, Destination Image, Tourists' Attitude and Travel Intention. The Stimulate-Organism - Respond (S-O-R) theory is also integrated into the framework. The results of this study suggest how tourists' travel decision-making process is influenced by Electronic Word of Mouth (EWOM) and other variables. Besides, the implications and future research issues will also be discussed.
Appears in Collections:	[Department of Business Administration, Master/Ph.D Program in Management Sciences] Disserations and Theses(Master and Doctoral Program in Management Sciences)

Files in This Item:

File	Description	Size	Format
105NHU00457010-001.pdf		1877Kb	Adobe PDF	73	View/Open
index.html		0Kb	HTML	317	View/Open