電子口碑如何影響外國遊客的旅行意向：以越南作為研究目標

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题名:	電子口碑如何影響外國遊客的旅行意向：以越南作為研究目標
其它题名:	A Research about the Influence of Electronic Word of Mouth on Foreign Tourists' Intention to Travel: A Case in Vietnam
作者:	阮進達 NGUYEN, TIEN DAT
貢獻者:	企業管理學系管理科學碩博士班范惟翔 FAN, WEI-SHANG
关键词:	SOR;Electronic Word of Mouth;EWOM;Positive Emotions;Destination Image;Tourists' Attitude;Travel Intention;Vietnam
日期:	2017
上传时间:	2017-12-06 15:46:04 (UTC+8)
摘要:	This study aims to find out how Electronic Word of Mouth (EWOM) influences the Intention to Travel to Vietnam of Foreigners. Based on the theoretical backgrounds and results of the former researchers, this study constructed a comprehensive model framework to show out the interrelationships among the following research variables: Electronic Word of Mouth (EWOM), Positive Emotions, Destination Image, Tourists' Attitude and Travel Intention. The Stimulate-Organism - Respond (S-O-R) theory is also integrated into the framework. The results of this study suggest how tourists' travel decision-making process is influenced by Electronic Word of Mouth (EWOM) and other variables. Besides, the implications and future research issues will also be discussed.
显示于类别:	[企業管理學系(管理科學碩/博士班,非營利事業管理碩士班)] 博碩士論文-管理科學碩博士班

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