探討影響越南消費者採用線上學習之因素：以科技接受模型(TAM)及價值增加模型(VAM)為基礎

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Title:	探討影響越南消費者採用線上學習之因素：以科技接受模型(TAM)及價值增加模型(VAM)為基礎
Other Titles:	Exploring the Factors Affecting Consumers' Adoption of E-Learning in Vietnam: Based on Tam and VAM Perspectives
Authors:	李萬成 LE, QUANG TRANG
Contributors:	企業管理學系管理科學碩博士班吳萬益;廖英凱 WU, WAN-YI;LIAO, YING-KAI
Keywords:	E-learning;TAM;VAM;E-word of mouth;E-servicescape;Social Influence
Date:	2017
Issue Date:	2017-12-06 15:47:12 (UTC+8)
Abstract:	This study aims to identify important factors affecting consumers' adoption of E-learning in Vietnam by combining all components of Technology Acceptance Model (TAM) and Value-based Adoption Model (VAM) to make recommendations and proposals for providers of e-learning services in the design of the features, services service to meet the requirements of consumers. In addition, to investigate the relationship to perceived ease of use, peceived usefulness, perceived sacrifice, perceived benefit, perceived value, attitude toward E-learning, intention toward E-learning in Vietnam and attribute of three moderators: Social Influence, E-word of mouth, E-servicescape. The study was carried out in two stages as preliminary research (quantitative) and formal studies (quantitative) and 300 data were collected from Vietnamese consumers by online surveys. The results of this study help provides to understand deeply the factors affecting consumers' adoption of E-learning. So providers can improve the design and develop functions and services suitable to consumers' need. Besides that, the study also provides a scientific documents on adoption new technology, through building a framework of factors affecting to usage intention of adoption new technology, it will help researchers to understand deeply about Vietnam market.
Appears in Collections:	[Department of Business Administration, Master/Ph.D Program in Management Sciences] Disserations and Theses(Master and Doctoral Program in Management Sciences)

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