Nowadays, tourism is one of the fastest growing industries in the world in general and particular in Vietnam. More and more people travel far away from their living or event just near their house. Travelling can bring them out of stress. Tourism must always pay attention to sustainable development, that is the most important thing that every community and destination need to adopt for a long-term. Along with the development of science and technology today, the online information search is very popular, especially with visitors, online reviews from people who have experienced travel not only motivate visitors but also give them an overview of the destination before making a decision. Moreover, the satisfaction and attitude of visitors is also the important factor for the re-visit intention. Most of previous studies have investigated the impact of tourist satisfaction on their return and intent to introduce to other people, but there is very rare research about online customer reviews about tourism, especially in Tien Giang Province. Beside that, the moderator of big five personality and experiential value also have influence on tourism performance. Therefore, this research aims to examine how the role of online tourist reviews and destination image affect visitor's decision, which further impact the attitude and satisfaction and the re-visit intention of the visitors and examine the roles of moderator in tourism also.
