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    題名: 露營者遊憩動機和基地屬性關係之研究
    其他題名: The Interrelationship of Campers' Recreation Motivations and Preferences for Site Attributes
    作者: 蘇玩樺
    SU, WAN-HUA
    貢獻者: 旅遊管理學系休閒環境管理碩士班
    于健
    YU, CHIEN
    關鍵詞: 露營者;遊憩動機;基地屬性;典型相關分析
    camper;recreation motivations;site attributes;canonical analysis
    日期: 2017
    上傳時間: 2017-12-07 16:53:54 (UTC+8)
    摘要:   本研究擬探討露營者的遊憩動機及基地屬性之關聯性,研究使用問卷以「遊憩動機量表」、「基地屬性量表」做為研究工具,以台灣中南部營地的露營者為研究對象,有效問卷為230份,回收率為91.27%,所得資料以描述性統計分析、因素分析、信度分析、獨立樣本T檢定、單因子變異數分析及典型相關分析等方法進行分析。研究發現受訪者當中,每年露營次數以1~2次為多數,露營年資以1~3年最多,研究結果亦顯示不同人口統計背景之露營者,對遊憩動機與基地屬性的選擇並無顯著差異,遊憩動機對基地屬性具有顯著典型相關。遊憩動機對基地屬性的選擇具有兩種不同類型的相關性,第一類相關是一群同時具備挑戰、自我求知動機高者及追尋放鬆紓壓與渴望建立親友關係的人越偏好在設備完善、技術得以發揮及環境天然的營地。第二類相關是另一群渴望放鬆壓力與增進親友關係者較傾向設備完善及困難度低的營地。
      In this study, we research and discuss the relevance of recreational motivations and site attributes of campers. “The recreational motivation scale” and “the site attribute scale” were used in the questionnaire as the study tools. The research subjects were the camping participants in the central and southern camps of Taiwan. The effective questionnaires were 230 and the rate of return was 91.27 %.The data gained from the questionnaires were analyzed by the descriptive statistical analysis, the factor analysis, the reliability analysis, the independent sample T test, the single factor variance analysis and the canonical correlation analysis. From the study, we find that most of the campers have the camping activity once or twice per year, and the camping experience of years which falls between one to three years is the majority. The results also show that there are no significant differences in the choice of recreational motives and site attributes between the campers with different demographic backgrounds, and the motivations of recreational motives are significantly having typical correlation to the site attributes. There are two different types of correlation for the choices of recreational motives to the site attributes. The first type of correlation is that one group of people who have higher inclination for challenges, the pursuit of self-knowledge, the seeking of relaxation, the release of pressure and the eager of building the relationship of relatives and friends prefers perfect equipments, skills to play and the camp of natural environment. The second type of correlation is that another group of people who desire to release the pressure and to increase the relationship between relatives and friends tends to consider the inferior equipment and the difficulties of the camp.
    顯示於類別:[旅遊管理學系(旅遊管理碩士班)] 博碩士論文-休閒環境管理碩士班(停招)

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