| 摘要: | 「追極光」～不少人認為是一輩子至少要有的體驗之極光旅行。 極光，是天空中帶電的高能粒子和高層大氣中的原子碰撞造成的發光現象，給人一種既神祕又詭譎的感覺。想要體驗極光之美，只有踏上寒冷又高緯度的極地才能親眼目睹，卻無法保證每次旅程都可以看到極光，「其行程的附加價值便顯得格外重要」。隨著網路以及電視媒體旅遊節目的傳播，近年來極光之旅已蔚為風尚。 極光旅程存在較多必須的挑戰，氣候是最需要克服的，在冰天雪地的極地環境中，極光的出現會令人無比興奮感嘆大自然的奧妙與不虛此行！另一方面，除了極光行程，極地旅遊的附加價值也是重要一環，因此選擇高附加價值的極光地點以及極光旅人之「心流體驗」&「高峰體驗」，成為本論文的研究目的。 本論文以文獻分析法、比較法和深度訪談，探討CNN所評選的最佳欣賞極光地點進行比較分析，藉以獲得高性能與價格比（CP值）較佳極光之旅的地點。並以親訪極光書作者&極光攝影師...之極光旅人作為此次研究的資料收集，進而為研究與分析的依據。 因此本論文中將以能欣賞到極光為目的，分析比較各個不同欣賞地點的附帶價值，最後得到較佳的極光之旅推薦地點。 依據研究結果希望能讓極光圓夢之旅人體驗到一趟～不只是一道光的極光之旅～
In many people's points of view,chasing aurora is a journey which they have to experience once in a lifetime. Aurora,which is the luminous phenomenon, caused by charged high-energy particles and high-level atmosphere of the atomic collision in the sky. Aurora reveals a mysterious and unpredictable atmosphere. If people would like to experience the beauty of the northern lights, they have to enter the polar regions. However, no one could guarantee that people definitely can see aurora during their trip. Therefore, the additional value of an aurora trip will be particularly important. With the Internet network and travel programs through television spread, aurora trip has become popular recently. It takes many challenges for aurora trips. First of all,people have to overcome the climate limited. In the polar environment, it would be very exciting to watch the northern lights while it suddenly appear. And that definitely make the trip worthwhile. On the other hand,except for the aurora visiting, the additional value of a polar journey is also very important. Therefore, analyzing the high value-added of the Aurora location and high reviewed peak experience by Aurora travelers would be the purpose of this paper. This paper, through the documentary analysis,comparative method and interview, investigate the best Aurora sites selected by CNN to obtain better location for aurora trips with high cost and performance ratio (C/P ration). Moreover, to interview the author and photographer of the Aurora travel books for information collection and the basis of research. The purpose of this paper is analysis the add value in different regions to watch norther lights, and conclusion the recommend places for aurora trip.End of the thesis, hope to let the aurora traveler experience a unique aurora trip. |
