現今媒體科技日新月異快速發展，投資人可以快速接收即時資訊並進行股票投資。但是每個人的內心人格特質都不盡相同，更是無法仿效。過去研究針對投資人的心理因素及處分效果的行為因素之探討不少，本研究將從散戶投資人的人格特質將如何影響其處分效果。 本研究以散戶投資人為研究對象，以全國為樣本區分北、中、南三區進行問卷調查散戶人格特質如何影響其投資績效。所得實證結果如下：1. 具有開放性人格特質投資人對處置效果有影響但對投資績效卻無明顯影響。2. 具有嚴謹性人格特質投資人對處分效果與投資績效均呈現明顯的影響。3. 具有外向性、友善性、神經質人格特質投資人對處分效果與投資績效皆呈現無明顯影響。 Due to the facts that the rapid development of media technology, investors can receive real-time information to invest in stock market. Furthermore, each investor's personality traits is unique and cannot reduplicate, motivating the interest on the study. There are many studies investigating the relationship between psychological factors and disposition, however, this study focus on individual investor's personality traits on disposal effect. This study is based on the national (individual investor), the research area is in North, Central and South for the questionnaire. The empirical results are as followed: 1. The open personality traits of the behavior on disposal effect is significant but not significant on investment performance.2. The strict personality traits of the behavior on disposal effect and investment performance are all significant.3. The outward, friendly, and neurotic personality traits of the behavior on disposal effect and investment performance are all not significant.
