| 摘要: | Web3.0時代的來臨，使得人類與資訊網路互動更親密。成員的交流知識分享遂成為組織知識管理成敗的關鍵，而網路社群也成為資訊科技與網際網路中最適於互動與交流的應用方式。在不勝枚舉的社群網站中又以Facebook(FB)的使用人口為最高，並且近年來建構在網路的平台上的網站，已不是年輕族群所專屬，充滿生命活力的年長族群也開始頻繁使用，加上FB提供良好又強大的功能，使社團成員可以在社團裡方便容易地進行交流，致使資訊的能力已成為現代國民應具備資訊素養。所以我們相信以個人生命活力的能量與資訊素養為基，在網路社群的環境資源下的FB社團成員，正在持續不斷的交流活動中進行並影響著知識的分享。 基於此，本研究旨在瞭解成員生命活力、資訊素養、社群環境與知識分享現況，並進一步探討不同變項之間的差異及相關情形。本研究採取問卷調查法，以Facebook阿榮福利味社團之成員為研究對象，共發出正式問卷370份，有效問卷329份，有效問卷率為88.91%，以描述性統計、信度分析、效度分析、獨立樣本T檢定、單因子變異數分析與事後多重比較、皮爾森積差相關分析及PLS結構方程模式等方法來進行分析。 根據問卷調查結果，本研究之結論如下：一、社團成員生命活力、資訊素養、社群環境與知識分享具有高相關程度。二、社團成員的生命活力會正向影響知識分享。三、社團成員的資訊素養會正向影響知識分享。四、社團成員的社群環境會正向影響知識分享。
Web3.0 time has come, making human interaction with the information network more close. Members of the exchange of knowledge sharing has become the key to the success of organizational knowledge management, and the network community has become the most suitable for interactive and communication applications in information technology and the Internet. In the numerous community websites, the population of Facebook (FB) uses as the highest, and in recent years websites built on the network platform, is not exclusive of young people, the elderly people with full of vitality also began frequent to use websites. Facebook provides good and powerful functionality to users, so that members of the community can easily communicate in a community group, resulting in the ability of information has become an information literacy that modern citizens should have. Therefore, we believe that it is based on the energy of the individual vitality and information literacy. Members of the FB community under the environmental resources of the network community are conducting ongoing activities and influencing the sharing of knowledge. Based on, the main purpose of the study is to investigate current conditions of the group members' life vitality, information literacy, social environment on organizational knowledge sharing, and to further explore the differences between the different variables and related circumstances. The present study used survey method and Facebook group members of azofreeware were chosen as sample, 370 questionnaires were issued, 329 valid questionnaires. The effective questionnaire rate was 88.91%. The data were analyzed by methods including descriptive statistics, reliability analysis, validity analysis, T-test, one-way ANOVA, Scheffe' method, Pearson's correlation analysis and PLS structural equation modeling. The following conclusions were made according to the results from the investigation: 1.Facebook group members have a high degree of relevance to Life Vitality, Information Literacy, Social Environment and Knowledge Sharing. 2.The Life Vitality of Facebook group members directly affects the Knowledge Sharing. 3.The Information Literacy of Facebook group members directly affects the Knowledge Sharing. 4.The Social Environment of Facebook group members directly affects the Knowledge Sharing. |
