裝置藝術對地方觀光發展之探討－以布袋鎮高跟鞋教堂為例

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Title:	裝置藝術對地方觀光發展之探討－以布袋鎮高跟鞋教堂為例
Other Titles:	Discussion of Installation Art for Local Tourism Development--Taking High-Heel Shaped Church in Budai Township as an Example
Authors:	陳建良 CHEN, JIAN-LIANG
Contributors:	文化創意事業管理學系趙家民;洪林伯 CHAO, CHIA-MIN;HUNG, LIN-BAO
Keywords:	社區營造;裝置藝術;社區環境;觀光發展 community construction;installation art;community environment;tourism development
Date:	2018
Issue Date:	2018-12-18 14:39:18 (UTC+8)
Abstract:	國民水準平均上升，對於個人的食、衣、住、行、育樂及健康要求越來越高，有別於過去社會只講求賺錢養家餬口，現代小型家庭或是小資族亦重視放假的休閒生活。因此，國內、外的觀光旅遊成為當今熱門討論的話題，而現今又是網路發達的社會，網路關鍵字查詢即可跑出一連串的熱門旅遊景點，因此如何包裝自己的地區將景點特色化就是十分重要的關鍵。近年巨型裝置藝術的興起在台灣造成一股旋風，也滿足了更多攝影愛好者及觀光客的需求，各地方政府也為了促進經濟發展利用當地文化特色結合觀光創造出更具吸引力的旅遊景點，然而雲嘉南濱海國家風景區管理處，繼台南北門水晶教堂後，在嘉義縣布袋鎮設置「玻璃高跟鞋教堂」希望將布袋鎮打造成為臺灣西南沿海觀光新亮點。　　本研究首先整理出社區總體營造、社區環境、高跟鞋教堂之起源、裝置藝術、社區觀光發展的相關文獻來作為研究的基礎面向。藉由質性研究方法中的訪談法，探討目前高跟鞋教堂對社區發展的影響，並將訪談資料及蒐集文獻進行整理與分析。研究結果發現，目前高跟鞋教堂人潮快速銳減，裝置藝術沒有特色，周邊沒有商家可供民眾逛街，遊客重遊意願不高；而受訪者認為高跟鞋教堂的建設對整體觀光發展是有所效益的；在社區環境方面，雖然人潮變多使社區多了垃圾，但社區整體環境有所提昇；社區因高跟鞋教堂的存在讓社區居民無形中形成了一種凝聚力，促使居民更加團結為社區環境帶來不同的風貌，進而助於社區發展。　　本研究並提出具體的建議，例如：完整的園區基礎建設、社區自主性舉辦活動、規劃整體旅遊活動、多加行銷增加曝光率、創造獨有文創商品、建設布袋遊客中心、廣納多方建議並尊重地方聲音，以供布袋鎮高跟鞋教堂及社區之後續發展，往後有意進行研究者之參考。　　As the national standard has risen,the demands for food, clothing, housing, transportation, entertainment and health of individuals has become higher and higher. Different from the past, the society only paid attention to making money to support the family, and the modern small family or the petty bourgeoisie also paid attention to the leisure life. Therefore, domestic and foreign sightseeing tours have become hot topics for discussion today. Nowadays, it is a society with developed internet. Internet keyword search can run out of a series of popular tourist attractions.Therefore, how to pack your own area and characterize the attraction is an important key. The rise of giant installation art in recent years has caused a whirlwind in Taiwan, which also meets the needs of more photo enthusiasts and tourists. Local governments also use local cultural features in combination with sightseeing to create more attractive tourist attractions in order to promote economic development. The administration office of Southwest Coast National Scenic Areaset up the Crystal Church in Beimen in Tainan, and hereafter, it set up ＂High-Heel Shaped Church＂ in Budai Township of Chiayi County. It hopes to make Budai Township become a new highlight of tourism along the southwestern coast of Taiwan by this great building.　　At first, this study laid out the relevant references about the overall construction of the community, community environment, the origins of High-Heel Shaped Church, installation arts, and the community tourism developments as the basis for research. Through the interview method in qualitative research methods, the impact of High-Heel Shaped Church on community development is discussed. And the interview data and reference are collected and analyzed. The results of the study are as following. At present, High-Heel Shaped Church crowds are rapidly declining. The installation art is not featured. There are no businesses for people to visit around. Tourists are not willing to revisit. But, the respondents still believe that the construction of High-Heel Shaped Church is beneficial to the overall tourism development. In terms of community environment, although the increase in the number of people has made the community more rubbish, the overall environment of the community has still improved. The existence of High-Heel Shaped Church in the community has created a cohesive force for the community residents to promote greater unity for the community to bring different styles to the community, and thus help the community develop the community development.　　The study also put forward specific suggestions, such as: complete park infrastructure, community autonomy to organize activities, planning of overall tourism activities, increasing marketing exposure, creating unique cultural and creative products, building a tourist center in Budai, and promising and respecting local voices. It provides the follow-up development of High-Heel Shaped Churches and communities, and intends to be a reference for future researchers.
Appears in Collections:	[Department of Cultural & Creative Enterprise Management] Disserations and Theses(Cultural & Creative Enterprise Management)

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