探討影響越南消費者綠色購物行為的重要因素

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题名:	探討影響越南消費者綠色購物行為的重要因素
其它题名:	Important Factors That Affect Vietnamese Consumers' Green Purchasing Behavior
作者:	宋嘉翔 TONG, GIA-TUONG
貢獻者:	企業管理學系管理科學碩博士班吳萬益;廖英凱 WU, WAN-YI;LIAO, YING-KAI
关键词:	環境行為;企業社會責任;綠色行銷;消費者行為;環境考量 Environmental behavior;Social responsibility;Environment concern;Green marketing;Consumer behaviour
日期:	2018
上传时间:	2018-12-19 17:18:07 (UTC+8)
摘要:	In the modern era of marketing, green marketing becomes the new strategy for companies and marketers to change customer purchasing behavior, becomes noteworthy due to its both affluence and influence. So that, the drive of this research is to recognize important factors that affect Vietnamese consumers' green purchasing behaviour. The results suggest that defendants have a high optimistic approach about green products and are prepared to buy green products more frequently but as for as the effectiveness of green marketing tools are concerned. This research functions as a innovator study to recognize significant aspects in affecting consumers' green purchasing behaviour in the Viet Nam situation. It offers applied advices to international green marketers forecasting to aim the Asian markets.
显示于类别:	[企業管理學系(管理科學碩/博士班,非營利事業管理碩士班)] 博碩士論文-管理科學碩博士班

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