Studying the e-Bookstore Continuance Based on the Fitness and Satisfaction Evaluation

南華大學機構典藏系統 > 科技學院 > 資訊管理學系 > 期刊論文 > Item 987654321/27096

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题名:	Studying the e-Bookstore Continuance Based on the Fitness and Satisfaction Evaluation
作者:	洪銘建;Hung, Ming-Chien;Weng, Fu-Mei;Hsieh, Ting-Chu;Chang, Miao-Ju
貢獻者:	資訊管理學系
关键词:	Continuance;e-Bookstore;Satisfaction;Task-Technology Fit
日期:	2014-08
上传时间:	2019-04-17 13:56:00 (UTC+8)
摘要:	With the swift progress of the mobile technology, the use of mobile devices, such as tablet PCs, ebook reader and mobile phones for electronic reading, has become an important part of everyday life. This study aims to examine the factors of accessing e-bookstore on users' satisfaction and continuous use. Task-Technology Fit model is used as a framework in this study. An on-line survey was conducted with the e-bookstore experienced readers. Perceptions toward e-bookstore technology were examined by survey questions. The path analysis was used to examine the relationship between factors affecting e-bookstore use. The results show that the e-bookstore service and individual characters affect satisfaction and intention to use positively. The surprising one shows that the task character has negative effect on the intention of e-bookstore service. The e-bookstore diffusion strategy was discussed. The finding provides acknowledge for e-bookstore owners to improve the e-bookstore usage.
關聯:	Asian Journal of Engineering and Technology vol. 2, no. 4 pp.340-345
显示于类别:	[資訊管理學系] 期刊論文

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Studying the e-Bookstore.pdf		392Kb	Adobe PDF	373	检视/开启

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