隨著網際網路的便利，數位商品的分享行為造成企業認為權利損失日趨增加。而隨著電子商務的盛行，企業對個人隱私的不當蒐集及利用也日益嚴重。本文希望提供不同的觀點，透過隱私的透明市場環境與公平交易機制，及公正的交易規範機制下，才能督促企業提供更充分的隱私權保障，另外，在隱私有價的觀念下，企業應考慮自隱私產生所得的情況，才發現其實數位商品的分享，也許可以得到更多的獲利。本文利用社會交換理論、利害關係理論及其它相關文獻，提出隱私市場機制的嘗試性構想。本文所得到的結論包含(1)隱私是有價的(2) 公平而透明的隱私交易可以提供隱私權更好的保障(3) 企業應思考如何在數位商品分享下提昇隱私所產生的價值以保障企業應有的利益。 Information good is a kind of public goods. Once purchased or downloaded, information goods are often shared among group of consumers. Sharing of information goods has been considered as undermining the profitability of many companies. On the other side, as emerging of electronic commerce, network privacy of individual consumer has been collected and analyzed improperly by many companies. In this paper, we discuss the numerous literatures about privacy and information goods sharing. Besides, the theoretic privacy market and its mechanisms founded from Social Exchange Theory and Stakeholder Theory is proposed. From the discussion of privacy market, we propose a different prospective and conclude that (1) Privacy is valuable. (2) Fair and transparent transaction of network privacy can further secure the consumer’s right (3) Business should leverage the value extracted from network privacy, in turn, the value could compensate the loss from sharing of information goods. The cooperation in the market will result in win-win situations among businesses and consumers.
