How Internal Marketing Mediates the Relationship between Teachers' Organizational Commitment and Job Satisfaction

南華大學機構典藏系統 > 管理學院 > 企業管理學系(管理科學碩/博士班,非營利事業管理碩士班) > 期刊論文 > Item 987654321/27152

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题名:	How Internal Marketing Mediates the Relationship between Teachers' Organizational Commitment and Job Satisfaction
作者:	紀信光;Chi, Hsing-Kuang;Yeh, Huery-ren;Liou, Jin-chih
貢獻者:	企業管理學系
关键词:	organizational commitment;job satisfaction;internal marketing;job burnout
日期:	2016-03
上传时间:	2019-06-13 14:29:36 (UTC+8)
摘要:	In this study, special education teachers serving in junior high and elementary schools in Yunlin County were observed to examine the influences of organizational commitment, and job burnout, and internal marketing on job satisfaction. A questionnaire survey method was employed to collect data. A convenient sampling approach was adopted to administer 200 questionnaires, from which 152 valid questionnaires were retrieved effective response rate of 76%. Research findings revealed that (a) organizational commitment significantly and positively influenced job satisfaction, (b) organizational commitment significantly and positively influenced internal marketing, (c) internal marketing significantly and positively influenced job satisfaction, (d) job burnout significantly and negatively influenced job satisfaction, and (e) internal marketing mediated the relationship between organizational commitment and job satisfaction.
關聯:	Journal of Education & Social Policy vol. 3, no. 1 pp.56-69
显示于类别:	[企業管理學系(管理科學碩/博士班,非營利事業管理碩士班)] 期刊論文

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