南華大學機構典藏系統:Item 987654321/27175
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 18278/19583 (93%)
Visitors : 1114466      Online Users : 568
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/27175


    Title: 橫幅廣告對態度及廣告效果之影響—以廣告態度為中介效果
    Other Titles: The Influence of Banner Advertising on Advertising Attitude and Advertising Effect--The Mediating Effect of Advertising Attitude
    Authors: 紀信光;陳依齡
    Contributors: 企業管理學系
    Keywords: 橫幅廣告;廣告態度;廣告效果;中介效果;Banner advertising;Advertising attitude;Advertising effect;Mediating effect
    Date: 2011-10
    Issue Date: 2019-06-13 14:33:05 (UTC+8)
    Relation: 商經論叢
    2卷2期
    pp.70-79
    Appears in Collections:[Department of Business Administration, Master/Ph.D Program in Management Sciences] Periodical Articles

    Files in This Item:

    There are no files associated with this item.



    All items in NHUIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback